"ocr" App Store Keywords Research Case | ASOTools
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"ocr" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ocr” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sony vegas”, “ontrac”, “hill climb ra”, “hill climb racer”, “flute”, “saga falabella”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ocr” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ocr from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
football socres 65 25 249 149
mocrosoft office 63 18 249 105
socratic 61 40 249 212
procreate 60 31 250+ 177
grocr 60 11 249 61

The search volume of the core keyword ocr in Google App Store reached 41, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Text Scanner [OCR] text converter from image 31 30
2
OCR Text Scanner - Image to Text : OCR optical character recognition 18 4
3
Adobe Scan: PDF Scanner with OCR, PDF Creator scan 53 81
4
Text Fairy (OCR Text Scanner) text fairy 12 9
5
OCR Text Scanner : Convert an image to text textfinder ≤5 8
6
Smart Lens - Text Scanner OCR ocr translate pro ≤5 4
7
Text Scanner - extract text from images scan text 17 6
8
Image to Text Converter chyby v textu ≤5 14
9
Image To Text OCR - PDF To Text OCR Scanner(PIOCR) image to text pdf converter ≤5 5
10
PDF Scanner with OCR - PrimeScanner escaner pdf gratis ocr - prime pdf scanner ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
translation 100 30 250+ 137
googl translates 100 26 250+ 145
goofle translate 100 24 250+ 156
google tanslate 100 22 250+ 155
goigle translate 100 22 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
English to Spanish Translator app - Free tanslate 100 20
3
M-Dictionary - Visual Dictionary & Translator mdictionary ≤5 15
4
Microsoft Translator bing translator 38 15
5
All Languages Translator - Free Voice Translation language translator 46 44
6
Easy Language Translator easy translator 13 10
7
Translate All Language - Voice Text Translator tranlatetor 100 30
8
Free Language Translator App - Voice Translate Pro traducir ahora 8 10
9
Language Translator, Free Translation Voice & Text free translate app 9 9
10
Language Translator tranzilla translator ≤5 5

These five keywords: “translation”, “googl translates”, “goofle translate”, “google tanslate”, “goigle translate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “English to Spanish Translator app - Free”, “M-Dictionary - Visual Dictionary & Translator”, “Microsoft Translator”, “All Languages Translator - Free Voice Translation”, “Easy Language Translator”, “Translate All Language - Voice Text Translator”, “Free Language Translator App - Voice Translate Pro”, “Language Translator, Free Translation Voice & Text”, “Language Translator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ocr”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ocr