"ocean" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ocean” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “editing pictures”, “made in”, “odin”, “champs sport”, “flipkart.com”, “wink”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ocean” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ocean from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
oceans 56 10 250+ 68
ocean games 51 14 250+ 136
frank ocean 48 55 249 243
oceania 46 33 249 138
digitalocean 45 41 250+ 208

The search volume of the core keyword ocean in Google App Store reached 49, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Raft Survival: Ocean Nomad - Simulator raft 55 58
2
Ocean Is Home: Survival Island deserted island 26 15
3
Ocean HD Free ocean floor 23 11
4
Ocean Survival gemraf 36 9
5
Splash: Ocean Sanctuary seahorse splash ≤5 30
6
MarcoPolo Ocean marcopolo ocean ≤5 11
7
OceanHero - Search the web and save the oceans ocean clean up 26 30
8
Relax Ocean - Nature sounds: sleep & meditation oceanos 39 9
9
Ocean Dream fish bubble adventure game - deep ocean games ≤5 30
10
Oceanic wallpapers ocean wallpapers 4k ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
imsoniac 56 61 249 248
imsomniac 56 60 249 245
oceans 56 10 250+ 68
raft 55 58 250+ 145
sleep 54 78 250+ 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sleep Sounds - Relax & Sleep, Relaxing sounds imsomniac 56 60
2
Hungry Shark Evolution shark 57 71
3
Google Drive google drivs 85 42
4
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
5
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
6
Happy Color™ – Color by Number colour 48 47
7
Skype - free IM & video calls skype 71 27
8
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
9
FaceApp — Face Editor & Beauty Makeover adaee 63 64
10
Bubble Shooter bobble shooting 60 24

These five keywords: “imsoniac”, “imsomniac”, “oceans”, “raft”, “sleep”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sleep Sounds - Relax & Sleep, Relaxing sounds”, “Hungry Shark Evolution”, “Google Drive”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Spotify: Listen to new music, podcasts, and songs”, “Happy Color™ – Color by Number”, “Skype - free IM & video calls”, “SoundCloud - Play Music, Audio & New Songs”, “FaceApp — Face Editor & Beauty Makeover”, “Bubble Shooter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ocean”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ocean