"nikon" App Store Keywords Research Case | ASOTools
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"nikon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nikon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “collages de fotos”, “breakup song”, “pokemon anime”, “respiration”, “savory”, “easy peasy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nikon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nikon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yunikon 60 8 224 111
nikoniko 51 39 249 191
nikon d3100 36 40 249 209
d5300 nikon 36 40 249 205
d3100 nikon 36 32 249 185

The search volume of the core keyword nikon in Google App Store reached 47, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SnapBridge nikon d3500 31 31
2
WirelessMobileUtility d5300 nikon 36 40
3
NIKON IMAGE SPACE d3100 nikon 36 32
4
Nikon SpotOn Ballistic Match nikon spot on 15 35
5
SnapBridge 360/170 nikon d600 21 33
6
Nikon Camera Product & Service guide and training for nikon d300s ≤5 30
7
qDslrDashboard dslr dashboard 10 9
8
Nikon India nikon d7200 user manual ≤5 30
9
Camera For Nikon nikon d90 camera ≤5 19
10
Camera Connect & Control canon eos 5d mark iii 24 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
googl translates 100 26 250+ 145
google tanslate 100 23 250+ 154
google teanslate 100 22 250+ 144
goggle translates 100 22 250+ 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “googl translates”, “google tanslate”, “google teanslate”, “goggle translates”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nikon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nikon