"nightmares" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nightmares” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “whatsapp's”, “dólar”, “pet smart”, “simbolos”, “stalled”, “cystic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nightmares” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nightmares from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
little nightmares 44 29 250+ 188
kitchen nightmares 33 38 249 211
nightmares of freddy's 33 28 250+ 183
very little nightmares 24 25 250+ 203
everybody dies in their nightmares 24 17 249 139

The search volume of the core keyword nightmares in Google App Store reached 32, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Very Little Nightmares little nightmares 44 29
2
Guide for Little Nightmares Games Update juegos de pequeñas pesadillas ≤5 25
3
Nightmares from the Deep®: The Cursed Heart g5 entertainment 9 21
4
Guide for Little Nightmares : Tips Walkthrough juegos de pequeñas pesadillas ≤5 25
5
Little Nightmares Walkthrough little nightmares 44 29
6
Nocturne of Nightmares:Romance Otome Game collar x malice на русском ≤5 26
7
Dungeon Nightmares Free nightmares on wax 12 37
8
Endless Nightmare: Epic Creepy & Scary Horror Game horror 48 75
9
4 Nights In A Nightmare bredi 4 19 30
10
Shoot Your Nightmare Chapter 1 nightmares shooter ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtpsap 90 30 250+ 226
ooking 80 75 250+ 235
tubifly 80 68 249 246
macsenger 78 30 249 202
wattadd 73 36 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween - Coloring & Games halloween coloring book for toddlers & kids ≤5 12
2
Coloring Book - Kids Paint colouring book kids 24 11
3
Daisy Bunny daisy game ≤5 26
4
WhatSaga | Story Split | Save Status wa long lei ≤5 30
5
Sudoku whusaap 90 41
6
Xender - Share Music&Video, Transfer Photo, File exender 61 21
7
Plus Messenger plus 46 73
8
Whats Web Scan whatsapp web scan 45 14
9
Emoji Editor - WAStickerApps emoji editor 19 15
10
Opus Player - WhatsApp Audio Search and Organize opus 36 42

These five keywords: “wtpsap”, “ooking”, “tubifly”, “macsenger”, “wattadd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halloween - Coloring & Games”, “Coloring Book - Kids Paint”, “Daisy Bunny”, “WhatSaga | Story Split | Save Status”, “Sudoku”, “Xender - Share Music&Video, Transfer Photo, File”, “Plus Messenger”, “Whats Web Scan”, “Emoji Editor - WAStickerApps”, “Opus Player - WhatsApp Audio Search and Organize”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nightmares”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nightmares