"news24" App Store Keywords Research Case | ASOTools
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"news24" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “news24” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chrone”, “word cheat”, “explosives”, “youtoube”, “backcountry”, “james”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “news24” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword news24 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bdnews24 bangla 43 25 249 130
news24 south africa 38 11 250+ 141
rainews24 36 18 250+ 203
sharenews24 26 15 250+ 171
news24 live tv 19 10 250+ 97

The search volume of the core keyword news24 in Google App Store reached 41, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
News24: Breaking News. First news 24 42 20
2
News24 - Breaking News First news24 live tv 19 10
3
News24 TV news 24 bangla 12 7
4
Aaj Tak Live TV News - Latest Hindi India News App aaj tak live 58 18
5
News 24/7 news alert 24×7 ≤5 30
6
Netwerk24 netwerk 18 25
7
Opera News: Breaking Local & US Headlines новость 70 31
8
eNCA News enca 36 19
9
SilverBird News24 silverbird tv ≤5 4
10
South Africa Breaking News the south african news 41 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bbcnews 87 24 250+ 169
maps 82 67 250+ 165
dailymail 82 23 250+ 139
news 78 89 250+ 165
map 76 87 250+ 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BBC News bbc news 71 23
2
BBC World Service bbc world 34 14
3
BBC News Hindi - Latest and Breaking News App bbc hindi 55 14
4
BBC Learning English bbc bytesize 48 30
5
BBC Live News bbc live tv 12 11
6
BBC Mundo noticias mundiales 38 19
7
NBC News: Breaking News, US News & Live Video 24th news 65 21
8
UK & World News itn news uk ≤5 8
9
BBC News Hausa bbc hausa 43 4
10
BBC Russian bbc news russian 23 17

These five keywords: “bbcnews”, “maps”, “dailymail”, “news”, “map”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BBC News”, “BBC World Service”, “BBC News Hindi - Latest and Breaking News App”, “BBC Learning English”, “BBC Live News”, “BBC Mundo”, “NBC News: Breaking News, US News & Live Video”, “UK & World News”, “BBC News Hausa”, “BBC Russian”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “news24”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “news24