"new zealand" App Store Keywords Research Case | ASOTools
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"new zealand" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “new zealand” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chu chu tv”, “tableau”, “econet”, “image to cartoon”, “nyseg”, “pulgadas a centimetros”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “new zealand” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword new zealand from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
new zealand herald 36 35 249 178
air new zealand 34 32 250+ 213
new zealand immigration 31 10 250+ 70
new zealand map 25 12 250+ 159
new zealand flag 24 2 250+ 45

The search volume of the core keyword new zealand in Google App Store reached 39, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
New Zealand new zealand by tripbucket ≤5 30
2
Radio New Zealand: Radio NZ app, Live FM radio new zealand radio live ≤5 30
3
New Zealand Regions App zealand 18 46
4
Radio NZ live: FM Radio & Internet Radio App new zealander radio ≤5 30
5
New Zealand Newspapers stuff.co.nz 38 2
6
New Zealand Radio - Online NZ FM Radio newzealand radio station ≤5 30
7
New Zealand Dating App | New Zealand Chat Room nzdating 43 30
8
Radio New Zealand - FM radio station, Radio NZ app radio new zealand - free online radio ≤5 30
9
Stuff.co.nz stuff 49 56
10
Jobs in New Zealand - Auckland Jobs fairfax digital australia & new zealand pty limited ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tinder 75 29 249 166
tindeeer 75 28 250+ 195
tidenr 75 24 250+ 198
timdrt 75 30 250+ 239
tinferr 75 30 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tinder - Dating, Make Friends and Meet New People tindeeer 75 28
2
Tinder Lite tinfer app 43 30
3
Dating App Cheat for Tinder pickup lines for tinder 34 29
4
Bumble – Dating, Make New Friends & Networking bumble 64 30
5
Fast Match For Tinder fast match ≤5 30
6
AutoSwipe for Tinder tools for tinder ≤5 22
7
Plenty of Fish Free Dating App pof 72 24
8
OkCupid - The Online Dating App for Great Dates okcupid 60 25
9
One Night Speed Dating App????Hook Up Single Friends speed dating 26 18
10
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53

These five keywords: “tinder”, “tindeeer”, “tidenr”, “timdrt”, “tinferr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tinder - Dating, Make Friends and Meet New People”, “Tinder Lite”, “Dating App Cheat for Tinder”, “Bumble – Dating, Make New Friends & Networking”, “Fast Match For Tinder”, “AutoSwipe for Tinder”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, “One Night Speed Dating App????Hook Up Single Friends”, “Badoo — Dating App to Chat, Date & Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “new zealand”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “new zealand