"need for speed" App Store Keywords Research Case | ASOTools
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"need for speed" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “need for speed” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “predictions soccer”, “noticias google”, “gamestop”, “joaquin phoenix”, “total wine”, “groupme”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “need for speed” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword need for speed from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
speed for need 51 30 250+ 191
most wanted need for speed 43 29 250+ 182
need for speed heat 43 26 250+ 186
need for speed most wanted 40 29 250+ 184
need for speed underground 2 38 33 250+ 202

The search volume of the core keyword need for speed in Google App Store reached 53, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 214 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Need for Speed™ No Limits neesforspeed 51 46
2
Need for Speed Most Wanted nèed for speed most wanted 43 29
3
NFS Heat Studio needforspeedheat 45 36
4
Need for Racing: New Speed Car ford vs ferrari 51 22
5
Asphalt 9: Legends - 2019's Action Car Racing Game alhpa 51 39
6
Real Racing 3 racing 54 93
7
GTR Speed Rivals car games best 16 25
8
Need for Car Racing Real Speed car speed real fast 007 ≤5 30
9
Forza Street: Tap Racing Game forza horizon 4 51 21
10
Real Car Speed: Need for Racer spirited car ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
testspeed 90 17 250+ 100
test speed 90 14 250+ 88
speed testnet 90 13 250+ 80
spped test 90 12 250+ 73
sped test 90 12 250+ 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Speedtest by Ookla speeddtest 90 30
2
Internet speed test Meter- SpeedTest Master speed testers 90 11
3
SpeedTest Master Lite - Free Internet speed test ofca broadband performance test ≤5 23
4
Internet Speed Test-FiberTest for Android Smart TV test 59 80
5
SPEEDCHECK Internet Speed Test what's my internet speed 43 12
6
Internet Speed test - Wifi Speed Test aplicativo para testar internet wi-fi ≤5 11
7
Speed Test speadest 90 30
8
V-SPEED Speed Test v-speed speed test ≤5 8
9
FAST Speed Test www.fast.com 60 35
10
Meteor: Free Internet Speed & App Performance Test meteor 39 53

These five keywords: “testspeed”, “test speed”, “speed testnet”, “spped test”, “sped test”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Speedtest by Ookla”, “Internet speed test Meter- SpeedTest Master”, “SpeedTest Master Lite - Free Internet speed test”, “Internet Speed Test-FiberTest for Android Smart TV”, “SPEEDCHECK Internet Speed Test”, “Internet Speed test - Wifi Speed Test”, “Speed Test”, “V-SPEED Speed Test”, “FAST Speed Test”, “Meteor: Free Internet Speed & App Performance Test”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “need for speed”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “need for speed