"nail design" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nail design” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “preventing”, “ios 13”, “sistema digestivo”, “aztecs”, “amazing world of gumball”, “score cricket score”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “nail design” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nail design from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
nail designs | 33 | 13 | 250+ | 37 |
acrylic nail designs | 30 | 4 | 250+ | 27 |
nail design ideas | 26 | 3 | 250+ | 26 |
nail art design | 23 | 20 | 250+ | 30 |
nail polish design | 23 | 4 | 250+ | 36 |
The search volume of the core keyword nail design in Google App Store reached 39, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | YouCam Nails - Manicure Salon for Custom Nail Art | дизайна ногтей | 43 | 3 | |
2 |
|
3D Nail Art Games for Girls | girl gamers | 50 | 30 |
3 |
|
Acrylic Nails! | naial | 60 | 20 |
4 |
|
Nail Art Fashion Salon: Manicure and Pedicure Game | manicure and pedicure | 24 | 5 |
5 |
|
Nail Art Designs ???? - Manicure ideas, Nail polish | nail design ideas | 26 | 3 |
6 |
|
Nail Art Designs Step by Step | nail art designs | 23 | 16 |
7 |
|
Nail Designs | nail designs free | ≤5 | 2 |
8 |
|
Nail Art Makeover: Manicure Design Game | los juegos más bonitos del mundo entero | ≤5 | 25 |
9 |
|
Gel Nail Designs | gel nails designs | ≤5 | 30 |
10 |
|
Fashion Nail Salon Game: Manicure and Pedicure App | manicures | 46 | 7 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
stuffing | 63 | 12 | 250+ | 77 |
nail salons | 63 | 8 | 250+ | 67 |
girls | 60 | 68 | 250+ | 180 |
naial | 60 | 20 | 250+ | 110 |
helo kitty | 58 | 18 | 249 | 133 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Stuffing and Dressing Recipes | stuffing recipes | 14 | 1 |
2 |
|
Doc McStuffins: Nail Salon | doc mcstuffin | 39 | 29 |
3 |
|
Top Recipes Cook Book Challenges Free Games | ramdhan | 14 | 29 |
4 |
|
Bunny Pancake Kitty Milkshake - Kawaii Cute Games | me gustaría | 46 | 48 |
5 |
|
Dressing and stuffing recipes | turkey stuffing | ≤5 | 30 |
6 |
|
Delicious Stuffing Recipes | stuffing recipes | 14 | 1 |
7 |
|
Stuffed Burgers | stuffed | 63 | 49 |
8 |
|
Surprise Eggs - Kids Toys Game | oyuncakları | 41 | 6 |
9 |
|
kids toys videos fun shows for kids | boy toys | 41 | 10 |
10 |
|
Prize Claw | monica molina | 28 | 49 |
These five keywords: “stuffing”, “nail salons”, “girls”, “naial”, “helo kitty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stuffing and Dressing Recipes”, “Doc McStuffins: Nail Salon”, “Top Recipes Cook Book Challenges Free Games”, “Bunny Pancake Kitty Milkshake - Kawaii Cute Games”, “Dressing and stuffing recipes”, “Delicious Stuffing Recipes”, “Stuffed Burgers”, “Surprise Eggs - Kids Toys Game”, “kids toys videos fun shows for kids”, “Prize Claw”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “nail design”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: