"nail design" App Store Keywords Research Case | ASOTools
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"nail design" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nail design” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “preventing”, “ios 13”, “sistema digestivo”, “aztecs”, “amazing world of gumball”, “score cricket score”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nail design” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nail design from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nail designs 33 13 250+ 37
acrylic nail designs 30 4 250+ 27
nail design ideas 26 3 250+ 26
nail art design 23 20 250+ 30
nail polish design 23 4 250+ 36

The search volume of the core keyword nail design in Google App Store reached 39, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouCam Nails - Manicure Salon for Custom Nail Art дизайна ногтей 43 3
2
3D Nail Art Games for Girls girl gamers 50 30
3
Acrylic Nails! naial 60 20
4
Nail Art Fashion Salon: Manicure and Pedicure Game manicure and pedicure 24 5
5
Nail Art Designs ???? - Manicure ideas, Nail polish nail design ideas 26 3
6
Nail Art Designs Step by Step nail art designs 23 16
7
Nail Designs nail designs free ≤5 2
8
Nail Art Makeover: Manicure Design Game los juegos más bonitos del mundo entero ≤5 25
9
Gel Nail Designs gel nails designs ≤5 30
10
Fashion Nail Salon Game: Manicure and Pedicure App manicures 46 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stuffing 63 12 250+ 77
nail salons 63 8 250+ 67
girls 60 68 250+ 180
naial 60 20 250+ 110
helo kitty 58 18 249 133

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stuffing and Dressing Recipes stuffing recipes 14 1
2
Doc McStuffins: Nail Salon doc mcstuffin 39 29
3
Top Recipes Cook Book Challenges Free Games ramdhan 14 29
4
Bunny Pancake Kitty Milkshake - Kawaii Cute Games me gustaría 46 48
5
Dressing and stuffing recipes turkey stuffing ≤5 30
6
Delicious Stuffing Recipes stuffing recipes 14 1
7
Stuffed Burgers stuffed 63 49
8
Surprise Eggs - Kids Toys Game oyuncakları 41 6
9
kids toys videos fun shows for kids boy toys 41 10
10
Prize Claw monica molina 28 49

These five keywords: “stuffing”, “nail salons”, “girls”, “naial”, “helo kitty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stuffing and Dressing Recipes”, “Doc McStuffins: Nail Salon”, “Top Recipes Cook Book Challenges Free Games”, “Bunny Pancake Kitty Milkshake - Kawaii Cute Games”, “Dressing and stuffing recipes”, “Delicious Stuffing Recipes”, “Stuffed Burgers”, “Surprise Eggs - Kids Toys Game”, “kids toys videos fun shows for kids”, “Prize Claw”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nail design”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nail design