"naija news" App Store Keywords Research Case | ASOTools
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"naija news" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “naija news” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “live gold price”, “psx”, “foxtel”, “volume boost”, “rc”, “wegmans”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “naija news” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword naija news from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
naija newspaper 23 1 250+ 16
naija breaking news app ≤5 30 250+ 193
naija news hausa ≤5 30 250+ 149
nigeria news today free - naija headlines & videos ≤5 30 250+ 85
naija news.com ≤5 30 250+ 83

The search volume of the core keyword naija news in Google App Store reached 50, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nigeria News Today nigeria news apps for free ≤5 30
2
Nigerian News sun newspaper nigeria 29 5
3
Naija News Hub Forum naija blogs ≤5 7
4
Daily Post - Nigeria News daily post newspaper nigeria ≤5 2
5
Nigeria Newspapers ( All Nigeria Newspapers ) ニュースアプリ無料 英語 ≤5 30
6
Smarta Naija - News, Tv and Radio talk zone tv ≤5 30
7
TrendsDaily News, Moves & Games games apps news ≤5 23
8
Naija Gist247 naija gist 23 8
9
Bella Naija lindaikeji blog ≤5 30
10
omohak tv topnews tv ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
news 78 89 250+ 166
skynews 73 23 250+ 200
actualité 72 38 250+ 139
cnn 72 26 250+ 150
actualites 72 18 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google News - Top world & local news headlines actualité 72 38
2
News Break: Local Breaking Stories & US Headlines newsbreak 63 16
3
CNN Breaking US & World News cnn 72 26
4
AP News ap 51 64
5
SmartNews: Local News Break ニュース 49 25
6
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
7
NBC News: Breaking News, US News & Live Video 24th news 65 21
8
Flipboard - Latest News, Top Stories & Lifestyle flipboard 40 38
9
BBC News bbcnews 87 28
10
Newsmax TV & Web newsmax 49 27

These five keywords: “news”, “skynews”, “actualité”, “cnn”, “actualites”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google News - Top world & local news headlines”, “News Break: Local Breaking Stories & US Headlines”, “CNN Breaking US & World News”, “AP News”, “SmartNews: Local News Break”, “Fox News: Breaking News, Live Video & News Alerts”, “NBC News: Breaking News, US News & Live Video”, “Flipboard - Latest News, Top Stories & Lifestyle”, “BBC News”, “Newsmax TV & Web”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “naija news”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “naija news