"mutual" App Store Keywords Research Case | ASOTools
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"mutual" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mutual” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “menopause”, “census”, “tiffany's”, “c.p”, “banca movil”, “phlebotomy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mutual” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mutual from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
liberty mutual 44 49 249 220
mutually 41 4 250+ 40
northwestern mutual 37 47 248 224
mass mutual 37 15 250+ 100
old mutual 36 35 250+ 191

The search volume of the core keyword mutual in Google App Store reached 46, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mutual - LDS Dating mutually 41 4
2
Mutual Credit Union mutual credit union 12 1
3
Northwestern Mutual nm 41 28
4
Liberty Mutual Mobile liberty 45 61
5
RightTrack by Liberty Mutual liberty mutual righttrack 18 38
6
LDSSingles lds singles 14 19
7
Mutual Fund Tracker, Portfolio Tracker - Wealthy wealthy 39 7
8
Mutual of Omaha Mortgage mutual of omaha 34 39
9
myCAMS Mutual Fund App cams 41 30
10
Mutual Credit Union SAMcards Manager mutual credit union 12 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tidenr 75 24 250+ 198
anapxhat 72 44 249 205
juamos 70 30 250+ 231
friend's 66 57 250+ 236
sfriend 66 39 249 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tinder - Dating, Make Friends and Meet New People tinder 75 29
2
Tinder Lite tinfer app 43 30
3
Match Dating: Chat, Date & Meet Someone New match 60 85
4
LatinAmericanCupid - Latin Dating App latinoamérica cupido 39 27
5
420 Singles 420 37 26
6
Millionaire Match: Meet And Date The Rich Elite millionaire match 32 12
7
Cherish – Chat, Meet and Date cherries 50 11
8
Cougar Dating App: Seeking Sugar Momma Older Women cougars 39 18
9
Curvy Singles Dating - Meet online, Chat & Date best date app 38 16
10
yoomee – Dating App for Singles to Chat & Date yoomee 14 31

These five keywords: “tidenr”, “anapxhat”, “juamos”, “friend's”, “sfriend”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tinder - Dating, Make Friends and Meet New People”, “Tinder Lite”, “Match Dating: Chat, Date & Meet Someone New”, “LatinAmericanCupid - Latin Dating App”, “420 Singles”, “Millionaire Match: Meet And Date The Rich Elite”, “Cherish – Chat, Meet and Date”, “Cougar Dating App: Seeking Sugar Momma Older Women”, “Curvy Singles Dating - Meet online, Chat & Date”, “yoomee – Dating App for Singles to Chat & Date”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mutual”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mutual