"mud runner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mud runner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “macy s”, “tatuajes para hombre”, “boc”, “nerds”, “[blink]”, “mpl-pro”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mud runner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mud runner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spin tires mud runner 18 7 250+ 136
mud runner fastlane ≤5 30 249 236
off road mud runner truck games ≤5 5 250+ 145
mud runner truck volvo ≤5 5 250+ 132
mud runner truck volvo fmx 4x4 ≤5 4 250+ 125

The search volume of the core keyword mud runner in Google App Store reached 35, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 140 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MudRunner mudrunner 32 11
2
Offroad Jeep Driving Mud Runner jeeps in mud ≤5 3
3
Offroad Mud Truck Simulator 2020: Dirt Truck Drive mud games 2020 ≤5 7
4
Offroad jeep drive:Mud Runner mudrunner t ≤5 22
5
Extreme Offroad Mud Truck Simulator 6x6 Spin Tyres carros de arrastre 19 12
6
Offroad Mud Truck Driving 2019: Cargo Trucker رانندگان گل و لای ≤5 11
7
WHEELS IN MUD : OFF-ROAD SIMULATOR spintires mudrunner toyota land cruiser 100 pulls a stuck lexus out ≤5 23
8
Truck Simulator : Offroad truck simulator offroad ≤5 6
9
Trucks Off Road debride 34 53
10
Truck Simulator OffRoad 4 offroad truck 13 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best buu 82 53 249 227
gamesc 75 52 250+ 234
telsa 73 21 249 99
xcars 72 53 250+ 232
euro 70 74 250+ 50

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy best but 82 54
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Best Buy Assured Living best buy assured living ≤5 30
4
Best Fiends - Free Puzzle Game best friends 51 48
5
DRAGON BALL Z DOKKAN BATTLE drogin ball z 56 30
6
Coupons for Best Buy best buy coupons 33 14
7
BEST BUY+ best buy geek squad 25 40
8
Gearbest Online Shopping gerbest 51 45
9
Top Speed: Drag & Fast Racing mejore 38 51
10
Price Tracker for BestBuy price watch for best buy ≤5 30

These five keywords: “best buu”, “gamesc”, “telsa”, “xcars”, “euro”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “eBay Shopping - Buy, sell, and save this holiday”, “Best Buy Assured Living”, “Best Fiends - Free Puzzle Game”, “DRAGON BALL Z DOKKAN BATTLE”, “Coupons for Best Buy”, “BEST BUY+”, “Gearbest Online Shopping”, “Top Speed: Drag & Fast Racing”, “Price Tracker for BestBuy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mud runner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mud runner