"mprovement" App Store Keywords Research Case | ASOTools
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"mprovement" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mprovement” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “metro pcs pay bill”, “rococo”, “трансформеры”, “hd wallpapers love”, “belfast”, “corrector”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mprovement” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mprovement from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lowe's home improvement 58 52 250+ 219
lowes home improvement 58 42 249 207
improvement 45 48 250+ 160
home improvements 39 10 250+ 85
home improvement 35 22 250+ 124

The search volume of the core keyword mprovement in Google App Store reached 45, its difficulty level reached 8, and the number of apps related to it reached 46, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Improvement sanctification 26 12
2
Trial Guide trial guide ≤5 7
3
Deepstash: Discover, Create, Share Inspiring Ideas gratification 31 31
4
Good App, Self Improvement & Personal Growth app good app 12 9
5
Sintelly - Psychology & Emotional Intelligence intelligence 34 49
6
Make Me Better - Improve Personality & Motivation self-improvement 26 13
7
Underline - Audio Book Stories & Audio Summaries underline 21 24
8
Skillshare - Online Learning skill share 51 30
9
Fabulous: Daily Motivation & Habit Tracker fabulos 45 26
10
Mindvalley: Learn, Evolve and Transform Your Life mindvalley 33 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google word coach 61 32 249 199
whildberries 61 30 227 167
timelo 58 58 249 239
lowe's home improvement 58 52 250+ 219
manomano 58 44 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
English Vocabulary For International Certificate test your vocabulary with science xl ≤5 2
2
Word Trainer DE Ultimate word trainer it-fr ≤5 30
3
English word of the day - Daily English Vocabulary english word of the day 8 7
4
Advanced Spelling Bee - English Vocabulary scripps national spelling bee ≤5 23
5
Word Up - word coach game and quiz google s new word coach game ≤5 13
6
Google Classroom google kelas room 95 29
7
Synonyms - Game synonyms game 21 10
8
My Vocabulary vokabelheft ≤5 30
9
Word Coach word coach game by google for adults ≤5 30
10
3,000 English Vocabulary - study English word 26 ezer angol szó ≤5 30

These five keywords: “google word coach”, “whildberries”, “timelo”, “lowe's home improvement”, “manomano”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “English Vocabulary For International Certificate”, “Word Trainer DE Ultimate”, “English word of the day - Daily English Vocabulary”, “Advanced Spelling Bee - English Vocabulary”, “Word Up - word coach game and quiz”, “Google Classroom”, “Synonyms - Game”, “My Vocabulary”, “Word Coach”, “3,000 English Vocabulary - study English word”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mprovement”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mprovement