"motorsport" App Store Keywords Research Case | ASOTools
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"motorsport" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “motorsport” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “age of war”, “minesweeper-”, “rara”, “symbiosis”, “william hill”, “lyfy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “motorsport” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword motorsport from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
forza motorsport 7 36 38 249 197
motorsports 31 14 250+ 84
motorsport manager 26 22 248 175
forza motorsport 24 26 250+ 167
forza motorsport 4 21 33 249 206

The search volume of the core keyword motorsport in Google App Store reached 38, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Motorsport.com motorsports 31 14
2
Motorsport Manager Mobile 3 motosport 28 22
3
Motorsport.tv motosports 34 15
4
Motorsport Manager Online races games online 26 30
5
F1 Manager robert kubica 38 44
6
Motorsport.tv for Android TV motorsport.tv for android tv ≤5 30
7
Motorsports Live Radio Stream motorsports live radio stream ≤5 30
8
Motor Sport magazine – motorsport news & insight motorsport magazine 12 14
9
NASCAR MOBILE nascar 56 28
10
Formula 1® fumola 1 68 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
epix games 77 41 250+ 205
epic gamrs 77 34 250+ 187
epic gamss 77 30 250+ 172
epic gmes 77 29 249 169
teams 76 57 249 80

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free Games Radar for Steam, Epic Games, Uplay épic games 77 25
2
Free Epic Games PC, Steam, uPlay, Blizzard & more free epic games 26 21
3
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38
4
Epic Conquest epic conquest 9 30
5
EPIX Stream with TV Package epics movies 36 7
6
Vortex Cloud Gaming voitex 48 43
7
Epic Game Maker - Create and Share Your Levels! maker game 36 20
8
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
9
Ninja Dash Run - Epic Arcade Offline Games 2020 offline gamea 23 25
10
Free PC Games. Show you all game giveaways epic ganes store 55 30

These five keywords: “epix games”, “epic gamrs”, “epic gamss”, “epic gmes”, “teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Free Games Radar for Steam, Epic Games, Uplay”, “Free Epic Games PC, Steam, uPlay, Blizzard & more”, “Asphalt 9: Legends - 2019's Action Car Racing Game”, “Epic Conquest”, “EPIX Stream with TV Package”, “Vortex Cloud Gaming”, “Epic Game Maker - Create and Share Your Levels!”, “Epic: Kids' Books & Educational Reading Library”, “Ninja Dash Run - Epic Arcade Offline Games 2020”, “Free PC Games. Show you all game giveaways”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “motorsport”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “motorsport