"motivation" App Store Keywords Research Case | ASOTools
×

"motivation" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “motivation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vanessa hudgens”, “moringa”, “роблокс”, “epl”, “gta 5”, “blue whale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “motivation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword motivation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lettre de motivation 50 30 250+ 89
motivational quotes 49 33 250+ 64
motivational quotes in hindi 46 8 250+ 45
motivational thoughts 41 7 250+ 57
motivational quote 40 32 250+ 58

The search volume of the core keyword motivation in Google App Store reached 53, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Motivation - Daily quotes motives 53 9
2
Make Me Better - Improve Personality & Motivation self development 20 10
3
Fabulous: Daily Motivation & Habit Tracker fabulos 45 26
4
Deepstash: Discover, Create, Share Inspiring Ideas gratification 31 31
5
ThinkUp - Positive Affirmations, Daily Motivation positive 39 51
6
Motivation & Inspiration - Quotes motivierende sprüche 19 3
7
Motivational Quotes - Daily Quote & Status Message motivacional quotes 63 4
8
Motivational Quotes - Daily Life Changing Messages proves 31 29
9
Motivational Quotes - Daily Status Messages daily success quotes ≤5 30
10
Daily Motivational Quotes | Inspiring Positive App motivational quotes in english 36 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
slack 66 40 250+ 165
quotes about lifes 65 4 250+ 60
trelli 63 38 250+ 177
motivacional quotes 63 4 250+ 70
inspired quotes 61 3 250+ 53

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slack slak 65 41
2
Spec by Slack slak 65 41
3
Slick for Slack slick for slack ≤5 25
4
Sloice - Voice Message for Slack hooloop memo - voice for slack ≤5 30
5
Asana: Your work manager asana 54 32
6
Twist: Communication & Collaboration for Teams twists 38 14
7
Lichess4545 Slack Notifier slack technologies inc ≤5 30
8
GitHub guthub 65 15
9
#SlackVoice Slack Voice App- try free for 7 days. skack 43 44
10
Google Chat chat 59 93

These five keywords: “slack”, “quotes about lifes”, “trelli”, “motivacional quotes”, “inspired quotes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Slack”, “Spec by Slack”, “Slick for Slack”, “Sloice - Voice Message for Slack”, “Asana: Your work manager”, “Twist: Communication & Collaboration for Teams”, “Lichess4545 Slack Notifier”, “GitHub”, “#SlackVoice Slack Voice App- try free for 7 days.”, “Google Chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “motivation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “motivation