"moomoo.io" App Store Keywords Research Case | ASOTools
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"moomoo.io" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “moomoo.io” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “resultado da mega sena”, “uang”, “loot”, “c r o w e”, “cortes de cabelos”, “photo funia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “moomoo.io” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword moomoo.io from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
moomoo.io 2 9 19 250+ 186
moomoo.io mobile ≤5 31 250+ 243
moomoo.io (official) ≤5 23 250+ 214
moomoo.io (official) sandbox ≤5 27 250+ 247
moomoo.io (official) hacks ≤5 27 250+ 245

The search volume of the core keyword moomoo.io in Google App Store reached 40, its difficulty level reached 2, and the number of apps related to it reached 249, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MooMoo.io (Official) moo moo.io 45 24
2
moomoo: Trade stock, option, ETF & ADR moomoo 36 32
3
MooMoo Virtual Arcade moomoo virtual arcade ≤5 30
4
MooMoo moomoo 36 32
5
Candy Defense sour patch kids candy defense gameplay ≤5 12
6
Moomoo moomo.io 29 2
7
Talking Ginger 2 gingers 53 20
8
MOO MOO moo moo 22 20
9
MuMu: Popular random chat with new people mumu 30 20
10
Cow Moo Moo moo moo cow ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fidelityef 65 2 105 21
fernsehprogramm 61 24 250+ 160
gingers 53 20 250+ 115
g i n g e r 53 18 250+ 108
birthday quotes 51 11 250+ 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fidelity Investments fideli 65 58
2
Fidelity Spire℠: Save + Invest tla investments llc ≤5 30
3
moomoo: Trade stock, option, ETF & ADR moomoo 36 32
4
Fidelity Bank NC/VA Mobile fidelity bank 35 12
5
TD Ameritrade Mobile td ameritrade 61 40
6
FidelityTV lộ chiêu dao ≤5 22
7
FidelityHOME fidelity communications mobile app ≤5 30
8
NetBenefits fidelity netbenefits 44 51
9
Ameris Bank Personal Mobile ameris bank 34 48
10
E*TRADE: Invest. Trade. Save. etrades 58 41

These five keywords: “fidelityef”, “fernsehprogramm”, “gingers”, “g i n g e r”, “birthday quotes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fidelity Investments”, “Fidelity Spire℠: Save + Invest”, “moomoo: Trade stock, option, ETF & ADR”, “Fidelity Bank NC/VA Mobile”, “TD Ameritrade Mobile”, “FidelityTV”, “FidelityHOME”, “NetBenefits”, “Ameris Bank Personal Mobile”, “E*TRADE: Invest. Trade. Save.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “moomoo.io”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “moomoo.io