"monster high" App Store Keywords Research Case | ASOTools
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"monster high" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “monster high” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “candy”, “wall e”, “star war”, “baadoo”, “fortnite epic games”, “traductor de ingles y español”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “monster high” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword monster high from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
monster hightm 50 30 250+ 100
monster high games 23 18 250+ 179
monster high games for free 16 24 250+ 197
monster high beauty salon 15 16 250+ 164
abbey monster high 14 32 250+ 218

The search volume of the core keyword monster high in Google App Store reached 50, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 165 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Monster High™ Beauty Shop: Fangtastic Fashion Game momsterhigh 50 39
2
Monster High mostro high 50 10
3
Monster High Dolls House 13 wishes monster high 11 27
4
Dress Up Monster High Girls monster high boo york games ≤5 14
5
Monster Halloween Dolls Dress Up Girls Game pony dolls dress up games ≤5 8
6
Girls Dress Up franky dress up ≤5 9
7
Monster Dolls Fangtastic Ever After Dress Up monster high color by number ≤5 5
8
Monster Halloween Doll Style Dress up monster high halloween dolls dress up girls game ≤5 6
9
Magic Monster High Dolls Dress Up magic monster high dolls dress up ≤5 15
10
Monster Crazy Hair Salon monster crazy hair salon ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
kohoot 82 44 249 219
tubifly 80 68 249 246
gface 80 34 249 177
gamesaa 75 68 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 16
3
Super Salon beleza 31 25
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 35
7
Stickman Hook stichman 45 27
8
Art of War: Legions art of war 43 39
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars cajas 39 23

These five keywords: “roblaxc”, “kohoot”, “tubifly”, “gface”, “gamesaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “monster high”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “monster high