"momo 購物" App Store Keywords Research Case | ASOTools
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"momo 購物" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “momo 購物” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aerosol”, “google翻译”, “jetpack joyride”, “5s iphone”, “jkbose”, “canadian tire”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “momo 購物” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword momo 購物 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
momo 購物台 21 30 249 226
momo購物 | 生活大小事都是momo的事 ≤5 30 250+ 120
momo購物台app ≤5 30 249 244
momo購物網手機版 ≤5 30 249 241
momo購物網app ≤5 30 249 241

The search volume of the core keyword momo 購物 in Google App Store reached 43, its difficulty level reached 47, and the number of apps related to it reached 249, among them, there are 223 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
momo購物 l 生活大小事都是momo的事 momo 購物台 21 30
2
PChome24h購物 ochome 56 52
3
momo SCM momoscm ≤5 30
4
EHS東森購物 ehs東森購物 ≤5 30
5
MoMo: Nạp tiền, Chuyển Tiền & Thanh Toán mo-mo 35 13
6
MoMo Merchant ngân lượng 18 20
7
松果購物 - 買不完的生活好物 同城购物 ≤5 32
8
全家便利商店 FamilyMart 全家 37 46
9
Shopee 12.12 Birthday Sale 蝦皮拍賣 ≤5 30
10
飛比價格 - 雙11購物拍賣比價找便宜必備小幫手 - Feebee 比一比 ≤5 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193
yputube 100 41 250+ 203
yutuob 100 40 249 186
yotob 100 38 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Music - Stream Songs & Music Videos u tiube 100 30
3
YouTube Kids youtoubu 100 30
4
Video Player & Downloader for Android yootubego 78 30
5
BaroTube, Floating Video Player baro 23 33
6
Video Tube & Play Tube hotel video tube ≤5 30
7
KidsTube kidstube 26 14
8
Video Player этуп гоу ≤5 12
9
Go Lite youtube go lite 2020 ≤5 18
10
YouTube for Android TV youtube goooo 58 27

These five keywords: “yutupgo”, “yiutuber”, “yputube”, “yutuob”, “yotob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Kids”, “Video Player & Downloader for Android”, “BaroTube, Floating Video Player”, “Video Tube & Play Tube”, “KidsTube”, “Video Player”, “Go Lite”, “YouTube for Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “momo 購物”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “momo 購物