"mommys" App Store Keywords Research Case | ASOTools

"mommys" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mommys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ploto”, “sprinter”, “wood working”, “faust”, “wastap”, “limp bizkit”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mommys” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mommys from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mommys new baby & big sister ≤5 30 250+ 100
mommys new baby ≤5 5 250+ 93
mommys little helper ≤5 19 250+ 200
mommys heartbeat ≤5 9 250+ 114
mommys new baby girl ≤5 5 250+ 102

The search volume of the core keyword mommys in Google App Store reached 43, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daddy's Messy Day - Help Daddy While Mommy's away dady 18 31
2
mommys newborn baby birth games_pregnant girl new birth baby ≤5 6
3
Sugar Mommy & Cougar Dating Hookup Meet APP-Cougr mommies 43 37
4
Daddy's Little Helper - Messy Home Fun Adventure daddys 48 5
5
Pregnant Princesses Fashion: Mommys Outfit Clothes juegos para vestir a mujeres embarazadas ≤5 8
6
ER Hospital 1- Zombie Mommy Pregnancy Games доктором 24 13
7
Mommy Daddy & Newborn Triplets Grown Up Nursery triplets 33 15
8
Mommy & newborn baby shower - Babysitter Game the baby shower game 39 10
9
Mommy Saver: High Contrast Baby Visual Stimulation baby stimulation 13 6
10
Mommy Pregnancy Newborn Baby Care awesome newborn baby and mommy doctor care ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stsy 78 45 249 210
juamos 70 30 250+ 231
uniquo 68 47 248 228
baby baby 63 24 250+ 198
babys 63 22 236 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
2
Sell on Etsy etsy sell 39 40
3
STAY stay 43 61
4
thredUP | Shop & Sell Women’s & Kids’ Clothing thred up 52 19
5
ArtHub (RedBubble, Society6, Etsy) society 6 48 36
6
Poshmark - Buy & Sell Fashion poshmark 61 37
7
IPSY: Makeup, Beauty, and Tips ipsy 50 35
8
DaWanda - Shop Unique and Handmade Gifts dawanda 24 43
9
Tradesy: Buy and Sell Fashion tradesy 37 18
10
Vestiaire Collective -Buy & Sell Pre-Owned Fashion vestiaire collective 43 53

These five keywords: “stsy”, “juamos”, “uniquo”, “baby baby”, “babys”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Etsy: Buy Custom, Handmade, and Unique Goods”, “Sell on Etsy”, “STAY”, “thredUP | Shop & Sell Women’s & Kids’ Clothing”, “ArtHub (RedBubble, Society6, Etsy)”, “Poshmark - Buy & Sell Fashion”, “IPSY: Makeup, Beauty, and Tips”, “DaWanda - Shop Unique and Handmade Gifts”, “Tradesy: Buy and Sell Fashion”, “Vestiaire Collective -Buy & Sell Pre-Owned Fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mommys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mommys