"mixed martial arts" App Store Keywords Research Case | ASOTools
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"mixed martial arts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mixed martial arts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ti”, “traduzir”, “cleaner”, “gimal”, “tor”, “pbg mobile”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mixed martial arts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mixed martial arts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mixed martial arts llc ≤5 5 250+ 71
bjj brazilian jiu-jitsu mixed martial arts lessons ≤5 1 250+ 32
pinnacle mixed martial arts ≤5 30 250+ 232
tactical mixed martial arts ≤5 30 250+ 157
beats mixed martial arts ≤5 30 250+ 123

The search volume of the core keyword mixed martial arts in Google App Store reached 55, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MMA Underground the underground 16 11
2
Martial Arts - Training and workouts martial art 50 46
3
MMA Trainer : ufc,mma,ufc gym,fight home training artes marciales mixtas 21 11
4
Fighting Trainer 运动 14 26
5
MMA Fighting 2021: Fight Martial Arts Hero’s cage fighting 16 8
6
MMA Amino: Mixed Martial Arts mixed martial arts llc ≤5 5
7
MIXED MARTIAL ARTS SKILLS TRAINING GUIDE + RULES mixed martial arts training ≤5 30
8
PINNACLE MIXED MARTIAL ARTS pinnacle mixed martial arts ≤5 30
9
Easy Mixed Martial Arts Tutorial mixed martial arts llc ≤5 5
10
World MMA News mma news 30 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fassabook 100 64 249 231
fece book 100 63 250+ 226
face book 100 63 250+ 225
face-book 100 62 250+ 225
lfaysbook 100 61 248 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Portal from Facebook portal 53 66
3
Smart Post: Schedule Media smartpost 29 38
4
Friends Talk - Chat,Meet New People 友達 34 37
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
6
hi5 - meet, chat & flirt hi5 44 33
7
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
8
LinkedIn: Jobs, Business News & Social Networking linkin 85 47
9
LINE: Free Calls & Messages line 64 83
10
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24

These five keywords: “fassabook”, “fece book”, “face book”, “face-book”, “lfaysbook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Portal from Facebook”, “Smart Post: Schedule Media”, “Friends Talk - Chat,Meet New People”, “Discord - Talk, Video Chat & Hang Out with Friends”, “hi5 - meet, chat & flirt”, “Microsoft Office: Word, Excel, PowerPoint & More”, “LinkedIn: Jobs, Business News & Social Networking”, “LINE: Free Calls & Messages”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mixed martial arts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mixed martial arts