"mirrors" App Store Keywords Research Case | ASOTools
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"mirrors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mirrors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “epic games fortnite”, “三国志\”, “instalike”, “bay”, “proton”, “tudn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mirrors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mirrors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mirrors edge 30 37 250+ 214
smoke and mirrors 28 44 250+ 235
mirrors edge catalyst 26 36 250+ 215
mirrors app 20 6 250+ 62
mirrors 2 18 33 249 206

The search volume of the core keyword mirrors in Google App Store reached 40, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Mirror mirror 54 73
2
Makeup mirror & Compact mirror lighted mirror 36 11
3
Mirror - Zoom & Exposure - specchio 29 8
4
Mirror - Makeup and shaving with Real light mirror vanity mirror with light 33 21
5
Mirror Pro 2020 mirar app ≤5 30
6
Mirror आइए ना ≤5 27
7
Makeup Mirror - Vanity Mirror vanity mirror 41 13
8
Mirror morror 60 18
9
Mirror - Makeup and Shaving - Compact mirror mⅰrror ≤5 4
10
Mirror Camera (Mirror + Selfie Camera) rearview mirror 31 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pelaton 61 46 249 215
peloton 61 24 250+ 172
nception 60 46 249 203
miorro 60 25 250+ 147
miorror 60 18 250+ 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Peloton - at home fitness peloton 61 24
2
FitOn - Free Fitness Workouts & Personalized Plans polates 55 20
3
CycleGo - Indoor Cycling Workouts spin bike 34 9
4
Peloton to TCX peloton 61 24
5
Zwift zwift 47 25
6
Peloton Scheduling peloton scheduling ≤5 30
7
Nike Training Club - Home workouts & fitness plans nike training 42 26
8
BitGym: Treadmill Trails App for Cardio Motivation tapis roulant 38 24
9
Club Peloton peloton free ≤5 21
10
LES MILLS On Demand - at home fitness les 55 56

These five keywords: “pelaton”, “peloton”, “nception”, “miorro”, “miorror”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Peloton - at home fitness”, “FitOn - Free Fitness Workouts & Personalized Plans”, “CycleGo - Indoor Cycling Workouts”, “Peloton to TCX”, “Zwift”, “Peloton Scheduling”, “Nike Training Club - Home workouts & fitness plans”, “BitGym: Treadmill Trails App for Cardio Motivation”, “Club Peloton”, “LES MILLS On Demand - at home fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mirrors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mirrors