"mindfulness" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mindfulness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “boc”, “cora”, “status video for whatsapp”, “google shopping”, “cone”, “vevo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mindfulness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mindfulness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mindfulness meditation 23 10 250+ 79
mindfulness based cognitive therapy 18 6 249 88
mindfulness for kids 17 12 250+ 163
mindfulness coach 16 9 249 80
mindfulness practice 16 6 250+ 93

The search volume of the core keyword mindfulness in Google App Store reached 48, its difficulty level reached 42, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Mindfulness App: relax, calm, focus and sleep fullness 31 20
2
Mindfulness Coach mindfulness coach 16 9
3
Mindfulness.com: Mindful Meditation, Sleep & Focus argonauta consulting ≤5 30
4
Serenity: Guided Meditation & Mindfulness mediations 46 14
5
Headspace: Meditation & Sleep headspace 50 18
6
MyLife Meditation by Stop. Breathe. Think my life 43 44
7
Waking Up: Guided Meditation & Daily Mindfulness wakes up 43 28
8
Medito: Free Meditation, Sleep & Mindfulness ☀️ meditation app free 25 7
9
Insight Timer - Meditation, Sleep, Music insight timer 39 11
10
UCLA Mindful ucla 40 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kohoot 82 44 249 219
tubifly 80 68 249 246
snap tobee 80 30 247 165
class dojo 67 27 250+ 166
tobee mate 65 30 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
Kahot Guide for Teachers and Student khaoot 82 41
3
ClassDojo class dojo 67 27
4
Quizizz: Play to learn quizzziz 70 43
5
GoNoodle - Kids Videos iyacht 51 58
6
Epic: Kids' Books & Educational Reading Library epic 65 79
7
General Knowledge Quiz - Fun Trivia Questions quiz fun 29 16
8
Math Challenges (Math Games) math challenge 11 16
9
Art quiz art quiz 6 9
10
Quiz Maker Professional (create quizzes & tests) quiz maker professional ≤5 30

These five keywords: “kohoot”, “tubifly”, “snap tobee”, “class dojo”, “tobee mate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “Kahot Guide for Teachers and Student”, “ClassDojo”, “Quizizz: Play to learn”, “GoNoodle - Kids Videos”, “Epic: Kids' Books & Educational Reading Library”, “General Knowledge Quiz - Fun Trivia Questions”, “Math Challenges (Math Games)”, “Art quiz”, “Quiz Maker Professional (create quizzes & tests)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mindfulness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mindfulness