"milk" App Store Keywords Research Case | ASOTools
×

"milk" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “milk” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “destroy all humans”, “t sheets”, “geeta”, “cloudy”, “dragons wallpaper”, “wreck-it ralph”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “milk” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword milk from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
milkshake 44 25 250+ 110
milky 39 34 250+ 92
milkha singh 38 32 250+ 177
milky way 36 23 250+ 81
milk makeup 34 33 249 189

The search volume of the core keyword milk in Google App Store reached 42, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Out of Milk - Grocery Shopping List spilled milk 23 26
2
Milk (Prank) leche 45 15
3
Milk Factory milk factory 18 14
4
MilkChoco milik 53 46
5
Milkman Karlson woody harrelson 51 56
6
Remember The Milk remember the milk 25 23
7
Virtual Drink Milk Simulator drinking milk simulator ≤5 18
8
Milkbasket - Hasslefree Daily Grocery Delivery milkbasket 23 30
9
Drink Milk ???? Prank milk fun ≤5 11
10
Milk The Cow cow milk 26 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
groger 65 54 249 226
grocr 60 11 249 61
panader 56 43 250+ 198
bubble tea 55 36 248 134
nutella 55 30 249 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kroger kroger 63 41
2
KrogerRxSC kroger pharmacy 44 44
3
Kroger Fresh kroger fresh ≤5 24
4
Dunzo: Delivery App for Grocery, Food & more porters grocery online ≤5 30
5
Coupons for Kroger coupons for kroger 17 30
6
Grofers-grocery delivered safely with SuperSavings groffers 46 28
7
Meijer meijer 55 44
8
ShopRite shopright 55 43
9
Fry’s frys 44 45
10
Dillons dillon 38 49

These five keywords: “groger”, “grocr”, “panader”, “bubble tea”, “nutella”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kroger”, “KrogerRxSC”, “Kroger Fresh”, “Dunzo: Delivery App for Grocery, Food & more”, “Coupons for Kroger”, “Grofers-grocery delivered safely with SuperSavings”, “Meijer”, “ShopRite”, “Fry’s”, “Dillons”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “milk”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “milk