"mickey" App Store Keywords Research Case | ASOTools
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"mickey" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mickey” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kim k”, “oversized”, “miami csi”, “nba tnt”, “rexel”, “trolls”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mickey” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mickey from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mickey mouses 63 15 250+ 126
mickey mouse 54 19 250+ 148
mickey rourke 51 54 250+ 237
mickey mouse's clubhouse 45 32 250+ 180
clubhouse mickey mouse 45 28 250+ 176

The search volume of the core keyword mickey in Google App Store reached 43, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Castle of Illusion mikey mouse 49 19
2
Mickey Dash Adventure mickey mouse 54 19
3
Mickey Jungle Run Game run mickey run ≤5 12
4
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
5
Vlad & Niki 12 Locks niki 38 42
6
Vlad & Niki – Videos & Fun Kids App niki lauda 50 33
7
Free Mickey Dash : Run Adventure presentes mickey ≤5 30
8
Minnie Adventure Mickey Dash minimouse 55 31
9
Mickey Jungle Quest jungle quest ≤5 9
10
Vlad and Niki Call - Fake video call with Brothers nicky whelan 39 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
favs book 100 37 250+ 160
yotoob 100 30 250+ 132
nèlix 93 68 248 242
netflicpx 93 51 249 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “favs book”, “yotoob”, “nèlix”, “netflicpx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mickey”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mickey