"mercenaries" App Store Keywords Research Case | ASOTools
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"mercenaries" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mercenaries” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “elvis presley”, “dino games”, “meetme”, “cafes”, “[blink]”, “motor cycle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mercenaries” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mercenaries from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mercenaries 2 10 23 250+ 219
mercenaries 2 world in flames 9 22 250+ 212
mercenaries saga2 ≤5 30 250+ 204
war of mercenaries ≤5 19 250+ 223
mercenaries saga ≤5 14 250+ 211

The search volume of the core keyword mercenaries in Google App Store reached 36, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
League of War: Mercenaries mercenaries 2 10 23
2
Mercenaries Saga2 mercenaries saga2 ≤5 30
3
Life of a Mercenary merc 36 49
4
Bloody War: Mercenary, Inc. mercenary war ≤5 20
5
Knights of Ages knights of ages ≤5 30
6
Combat Rush bloody war mercenary ≤5 30
7
Warzone: Military Strategy Games war zones 56 28
8
Mercenary bloody war mercenary ≤5 30
9
PROJECT Anomaly: online tactics PvP tactics games online ≤5 18
10
War Commander: Rogue Assault kargil war 31 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pubge mobail 73 46 249 203
wwe 66 26 250+ 61
thhe 65 59 250+ 241
start war 63 39 250+ 210
war star 63 35 250+ 197

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
Mobile Legends: Bang Bang mobiles 72 53
3
Project War Mobile - online shooting game mobile online 26 37
4
Call of Duty®: Mobile call of duty 69 19
5
Mobile Strike повсюду ты 21 45
6
Mobile Royale MMORPG - Build a Strategy for Battle mobileroyale 16 39
7
VPN For PUBG Mobile - Free VPN For Pubg users 2020 pubg mbile 73 23
8
Yalghaar: Delta IGI Commando Adventure Mobile Game fauji mobile game video ≤5 24
9
VPN For PUBG Mobile -PUB VPN pubg mobile lite south america ≤5 16
10
Modern Strike Online: Free PvP FPS shooting game online game 61 50

These five keywords: “pubge mobail”, “wwe”, “thhe”, “start war”, “war star”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “Mobile Legends: Bang Bang”, “Project War Mobile - online shooting game”, “Call of Duty®: Mobile”, “Mobile Strike”, “Mobile Royale MMORPG - Build a Strategy for Battle”, “VPN For PUBG Mobile - Free VPN For Pubg users 2020”, “Yalghaar: Delta IGI Commando Adventure Mobile Game”, “VPN For PUBG Mobile -PUB VPN”, “Modern Strike Online: Free PvP FPS shooting game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mercenaries”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mercenaries