"meows" App Store Keywords Research Case | ASOTools
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"meows" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “meows” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “drive and car”, “osteopathy”, “guinness world record”, “dolce gusto”, “app music downloads”, “voice change”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “meows” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword meows from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cat meows 36 8 250+ 78
cat meows sounds 23 3 250+ 47
kitty meows 6 5 250+ 86
cat sounds & meows ≤5 30 250+ 57
meowstitch ≤5 30 4 1

The search volume of the core keyword meows in Google App Store reached 39, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MeowTalk Beta meow 35 41
2
Cat Sounds - Meow Noises meowing 39 10
3
Cat Kitten Meow Sound Board ???? me-meow ≤5 30
4
Human-to-Cat - Play with your cat! cat translator cat to human 11 7
5
The cat's meow town the cats's meow town ≤5 20
6
Cat Translate: Speak to your Kitten (simulator) cat-translator 26 14
7
Cat Meow Real Sounds purr and meow, llc ≤5 30
8
Cat Translator Simulator - Cat Meow cat meow 29 12
9
Meow Meow Star Acres acres 30 21
10
Cat Translator Game - Communicate with Animals communicate with cats ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
d.r 68 9 250+ 81
cat 63 98 249 202
supermarche 63 18 250+ 124
apple music 62 33 249 175
pugue 61 30 249 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dr. Driving dr 68 78
2
Kid-E-Cats Animal Doctor Games for Kids・Pet Doctor три кота врачи игра ≤5 25
3
Dr. Dino Fun - Learning Games for toddler free learn with eddie ≤5 5
4
Dr. Cares - Family Practice ???? gdr family ≤5 24
5
Dr. Parking 4 parcheggio 50 18
6
Dr. Driving 2 drive 2 38 30
7
Dr. Cares - Amy's Pet Clinic ???? ???? pet clinic happy story early access ≤5 30
8
The Throat Doctor - Ent DR in this fun free game throat 41 20
9
Crazy Tongue Doctor crazy tongue doctor ≤5 25
10
My Hospital - Baby Dr. Panda baby doctor games 1mb ≤5 6

These five keywords: “d.r”, “cat”, “supermarche”, “apple music”, “pugue”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dr. Driving”, “Kid-E-Cats Animal Doctor Games for Kids・Pet Doctor”, “Dr. Dino Fun - Learning Games for toddler free”, “Dr. Cares - Family Practice ????”, “Dr. Parking 4”, “Dr. Driving 2”, “Dr. Cares - Amy's Pet Clinic ???? ????”, “The Throat Doctor - Ent DR in this fun free game”, “Crazy Tongue Doctor”, “My Hospital - Baby Dr. Panda”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “meows”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “meows