"meditación" App Store Keywords Research Case | ASOTools
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"meditación" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “meditación” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spot on”, “stocks”, “babylon”, “lake lanier”, “solid gear metal”, “calculator loan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “meditación” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword meditación from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
meditación guiada 23 9 250+ 105
meditación budista 6 5 250+ 93
mindfulness y meditación ≤5 4 250+ 94
yivana meditación ≤5 30 250+ 149
bambú · meditación y dormir ≤5 30 250+ 126

The search volume of the core keyword meditación in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pura Mente: meditación y mindfulness en español. mente relajada ≤5 16
2
Meditación Guiada en Español Gratis????ElefanteZen???? meditaciones guiadas 33 7
3
Moonly meditation: calm music, relax breath, sleep meditação 36 9
4
Relax Moment 冥想 19 7
5
Headspace: Meditation & Sleep mindfl 50 53
6
Mindfulness with Petit BamBou petit 36 36
7
Meditopia: Anxiety, Breathing meditopia 28 37
8
The Mindfulness App: relax, calm, focus and sleep fullness 31 48
9
Lojong: Meditação e Mindfulness +Calma -Ansiedade meditação 36 9
10
Insight Timer - Meditation, Sleep, Music insight 46 61

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gappier 58 62 250+ 249
natura 58 27 249 135
happiest 58 16 250+ 96
anixety 58 15 250+ 99
hertzes 58 14 249 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ten Percent Happier - Meditation & Sleep hippier 48 52
2
Happy Color™ – Color by Number colour 48 48
3
Happify gehe 23 40
4
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
5
My Talking Tom 2 cat 63 98
6
Google Chrome: Fast & Secure chrome 76 47
7
Mobile Legends: Bang Bang mobiles 72 53
8
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
9
Microsoft OneDrive truxmap 80 68
10
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 43

These five keywords: “gappier”, “natura”, “happiest”, “anixety”, “hertzes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ten Percent Happier - Meditation & Sleep”, “Happy Color™ – Color by Number”, “Happify”, “Adobe Lightroom - Photo Editor & Pro Camera”, “My Talking Tom 2”, “Google Chrome: Fast & Secure”, “Mobile Legends: Bang Bang”, “Microsoft Office: Word, Excel, PowerPoint & More”, “Microsoft OneDrive”, “PicsArt Photo Editor: Pic, Video & Collage Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “meditación”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “meditación