"matchmakers" App Store Keywords Research Case | ASOTools
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"matchmakers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “matchmakers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “travel channel”, “joker”, “belo”, “pianl”, “picture downloader”, “artex”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “matchmakers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword matchmakers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
master matchmakers ≤5 30 250+ 232
enterprise matchmakers, llc ≤5 30 249 161
matchmakers llc ≤5 30 249 141
matchmakers - new dating ≤5 6 250+ 125
kitty powers matchmakers ≤5 30 250+ 231

The search volume of the core keyword matchmakers in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Match Masters - Online PVP Match 3 Puzzle Game mach maker 33 17
2
Chosen Dating - Matches by matchmakers matchmakers - new dating ≤5 6
3
MatchMaker kitty powers' matchmaker free ≤5 23
4
Singles 50 - Matchmaking solteiros 50 16 14
5
Chorus: Matchmaking App matchmaking 22 30
6
Be My Match: Otome Romance Game my sweet pianist otome ≤5 30
7
Love Island Matchmaker temptation island ≤5 23
8
Match Dating: Chat, Date & Meet Someone New matchc 61 34
9
MatchMaker Intelligence staffingtec matchmaker ≤5 30
10
Impostor Academy - Match & Merge match and merge ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
patri 78 63 250+ 236
sgnail 77 50 249 215
tinfer 75 33 250+ 205
tidenr 75 24 250+ 198
tinferr 75 30 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Janam Patri Samjhe modak patra patri app ≤5 30
2
Patari: listen and download Pakistani music FREE patari 8 34
3
Patri chaat 34 38
4
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
5
AstroSage Kundli : Astrology astroogy 55 13
6
Train Station Construction Railway railway construction 7 6
7
Simple Drums Basic - Virtual Drum Set instrumento musical 45 17
8
Subway Surfers sbay 90 65
9
Drum Set touchbeat – drum set ≤5 30
10
Subway Princess Runner suffice 46 33

These five keywords: “patri”, “sgnail”, “tinfer”, “tidenr”, “tinferr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Janam Patri Samjhe”, “Patari: listen and download Pakistani music FREE”, “Patri”, “Stickman Party: 1 2 3 4 Player Games Free”, “AstroSage Kundli : Astrology”, “Train Station Construction Railway”, “Simple Drums Basic - Virtual Drum Set”, “Subway Surfers”, “Drum Set”, “Subway Princess Runner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “matchmakers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “matchmakers