"matching games" App Store Keywords Research Case | ASOTools
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"matching games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “matching games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “immunity”, “job search”, “black dog”, “live.me”, “aadhaar card”, “mariscos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “matching games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword matching games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
matching 3 games 21 17 250+ 178
matching games for kids 18 8 250+ 100
matching games for adults 16 9 250+ 108
kids matching games 15 8 250+ 105
free matching games 12 17 250+ 186

The search volume of the core keyword matching games in Google App Store reached 39, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 133 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Memory games: Memory Match - a classic board games memory games 35 18
2
Match 3D - Matching Puzzle Game matching 51 53
3
Tiledom - Matching Games tiltom 52 55
4
Brain game. Picture Match. juegos de memoria 21 18
5
Pair Matching 3D Puzzle Game matching pair games free ≤5 30
6
Onnect - Pair Matching Puzzle onnect 52 54
7
Matching games Memory games Pairs: Remembery remembering 30 18
8
Matching Puzzle 3D - Pair Match Game medley match ≤5 30
9
Matching Games - Master 3D matching cards brain teasers ≤5 30
10
Onet 3D - Classic Link Puzzle onet 61 67

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
juego 70 67 250+ 250
juegos 64 64 250+ 249
cand 63 80 250+ 171
free games 63 63 250+ 247
‏ ‏العاب 62 64 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sbay 90 65
2
Sonic Dash - Endless Running & Racing Game somic 68 18
3
Super Machino go: world adventure game game for free 42 53
4
Candy Crush Saga cand 63 80
5
Baby Manor: Baby Raising Simulation & Home Design magic for babies ≤5 9
6
Geometry Dash Lite geometry dash 58 27
7
Roblox roblocxx 88 63
8
slither.io game 70 100
9
Hill Climb Racing carros 51 47
10
Ice Cream Inc. oyunu 40 52

These five keywords: “juego”, “juegos”, “cand”, “free games”, “‏ ‏العاب”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Sonic Dash - Endless Running & Racing Game”, “Super Machino go: world adventure game”, “Candy Crush Saga”, “Baby Manor: Baby Raising Simulation & Home Design”, “Geometry Dash Lite”, “Roblox”, “slither.io”, “Hill Climb Racing”, “Ice Cream Inc.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “matching games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “matching games