"martial arts" App Store Keywords Research Case | ASOTools
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"martial arts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “martial arts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “d o o m”, “музыки”, “austrian”, “avanza”, “tic tac”, “shop rite”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “martial arts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword martial arts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mixed martial arts 55 6 250+ 55
martial arts movies 23 4 250+ 64
martial arts trainer 16 3 250+ 47
martial arts training 16 3 250+ 40
kids martial arts 12 30 249 12

The search volume of the core keyword martial arts in Google App Store reached 41, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Martial Arts - Training and workouts martial art 50 48
2
Fighting Trainer learn karate 12 4
3
Martial Arts Brutality brutality 39 43
4
Muay Thai Fitness - Muay Thai At Home Workout muay 50 27
5
Martial Arts - Advanced Techniques martial arts illustrated ≤5 1
6
Fighting Fitness Trainer – Martial Arts Academy fighting fitness trainer ≤5 30
7
Learn Martial Arts art martiaux 19 2
8
Martial Arts - Skill in Techniques brusly app ≤5 30
9
MMA Trainer : ufc,mma,ufc gym,fight home training arte marciales mixtas 21 9
10
Martial Arts Techniques martial art technique ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ufc 66 34 249 103
instrução técnica 61 54 249 245
mixed martial arts 55 6 250+ 55
kungpupanda 53 12 250+ 100
karate kid 53 9 249 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EA SPORTS UFC® ea 53 66
2
UFC ufc results 48 39
3
UFC Gym ufc gym 33 42
4
All MMA - UFC, One, Bellator News & Live Fights bloody elbow 34 40
5
MMA Trainer : ufc,mma,ufc gym,fight home training arte marciales mixtas 21 9
6
UFC KNOCKOUT: MMA Card Trader ufc knockouts 11 27
7
MMA Pankration cain velasquez 31 40
8
Fighting Star fighting star game offline ≤5 17
9
Real Boxing 2 rocky 42 44
10
UFC Ultimate Sound ufc ultimate sound ≤5 30

These five keywords: “ufc”, “instrução técnica”, “mixed martial arts”, “kungpupanda”, “karate kid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EA SPORTS UFC®”, “UFC”, “UFC Gym”, “All MMA - UFC, One, Bellator News & Live Fights”, “MMA Trainer : ufc,mma,ufc gym,fight home training”, “UFC KNOCKOUT: MMA Card Trader”, “MMA Pankration”, “Fighting Star”, “Real Boxing 2”, “UFC Ultimate Sound”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “martial arts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “martial arts