"marshmallows" App Store Keywords Research Case | ASOTools
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"marshmallows" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marshmallows” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “started”, “porsche”, “college board”, “asparagus”, “sbway”, “fisica”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marshmallows” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marshmallows from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roasting marshmallows 18 28 250+ 183
marshmallows music 7 15 250+ 126
creamy chocolate dipped marshmallows ≤5 30 250+ 193
marshmallows game ≤5 12 250+ 139
marshmallows games ≤5 12 250+ 125

The search volume of the core keyword marshmallows in Google App Store reached 53, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marshmello Music Dance marshmello 51 50
2
Wallpaper Marshmallow marshmallow link ≤5 30
3
marshmello wallpaper marshmallow wallpaper 28 8
4
Marshmello Wallpaper HD - NEW marshmello wallpaper ≤5 30
5
Marshmello LaunchPAD - Alan Walker & Skrillex DJ juegos para hacer musica electronica de marshmello ≤5 9
6
Marshmallow Wallpapers and Lockscreen marshmallow wallpaper lock screen ≤5 30
7
Marshmello DJ Call Video & Chat Sumilator marshmallows number ≤5 1
8
Marshmallow Wallpapers HD 2021 4k marshmallow wallpaper hd app ≤5 6
9
New DJ Tiles Hop Alan Walker Marshmello 2020 además melo ≤5 16
10
Marshmallow Call - Fake video call with Marshmello احكي معهم ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
t mobile 72 49 248 211
tmoblie 72 46 247 210
rmobile 72 44 249 202
tmobile 72 28 247 148
t-mobile 70 56 247 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
T-Mobile App Experience t-mobile tech experience app ≤5 13
2
BusinessHub Connect t-mobile businesshub connect ≤5 27
3
SyncUP FLEET syncup fleet ≤5 30
4
T-Mobile for Business POS gopoint auto ≤5 30
5
T-Mobile Home Internet t mobile hotspot 28 11
6
TVision t mobile tv 18 15
7
MapleStory M - Open World MMORPG maplestory 40 35
8
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 31
9
State Farm® state farm 60 32
10
FREECABLE TV App: Free TV Shows, Free Movies, News t.v 68 22

These five keywords: “t mobile”, “tmoblie”, “rmobile”, “tmobile”, “t-mobile”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “T-Mobile App Experience”, “BusinessHub Connect”, “SyncUP FLEET”, “T-Mobile for Business POS”, “T-Mobile Home Internet”, “TVision”, “MapleStory M - Open World MMORPG”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, “State Farm®”, “FREECABLE TV App: Free TV Shows, Free Movies, News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marshmallows”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marshmallows