"marriage" App Store Keywords Research Case | ASOTools
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"marriage" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marriage” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “e u”, “subsidiary”, “entry”, “۱۰۰”, “ancestry”, “telecinco”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marriage” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marriage from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marriages 50 2 250+ 48
marriage counselling 38 9 250+ 65
marriage quotes 38 3 250+ 49
marriage counseling 34 6 250+ 40
arranged marriage 31 18 250+ 132

The search volume of the core keyword marriage in Google App Store reached 42, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marriage Card Game marriag 50 47
2
Fixing A Broken Marriage and Rebuild Your Marriage marriage separation 11 20
3
Anatomy Of Marriage strong marriage ≤5 30
4
Intimately Us marriages 50 2
5
Marriage Card Game marriage games card online ≤5 20
6
Lasting: Marriage Counseling lasting 38 18
7
Ultimate Intimacy for Couples intimacy 36 8
8
MARRIAGE COUNSELING TIPS surviving infidelity 24 20
9
Secrets Of Happy Marriage And Relationship. a good marriage 24 4
10
AlKhattaba - ???? Marriage App For Muslims خطابة السعودية 24 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tinferr 75 30 250+ 238
karma sutura 60 16 249 98
90-day fiance 53 35 248 188
90 days fiance 53 32 250+ 175
get 52 69 248 112

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking linkin 85 49
2
Periscope - Live Video peresicope 53 32
3
Christian Dating For Free App - CDFF christian dating 30 17
4
Reaction training reaction 41 50
5
TextNow: Free Texting & Calling App text now 68 29
6
happn – Local dating app hppny 58 30
7
1km - Neighbors, Groups, New relationships 1k 32 44
8
Thunder VPN - A Fast , Unlimited, Free VPN Proxy vpns 65 36
9
hi5 - meet, chat & flirt hi5 44 31
10
Tantan tantan 40 28

These five keywords: “tinferr”, “karma sutura”, “90-day fiance”, “90 days fiance”, “get”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “Periscope - Live Video”, “Christian Dating For Free App - CDFF”, “Reaction training”, “TextNow: Free Texting & Calling App”, “happn – Local dating app”, “1km - Neighbors, Groups, New relationships”, “Thunder VPN - A Fast , Unlimited, Free VPN Proxy”, “hi5 - meet, chat & flirt”, “Tantan”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marriage”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marriage