"mario karts" App Store Keywords Research Case | ASOTools
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"mario karts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mario karts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “favor”, “anthropologie”, “transform”, “:-) sudoku”, “predator”, “recorde”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mario karts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mario karts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
super mario karts 18 18 250+ 137
mario go karts 7 10 250+ 98
super mario go karts ≤5 30 250+ 190
super mario karts nintendo 64 ≤5 30 250+ 144
super mario karts nintendo ≤5 30 250+ 139

The search volume of the core keyword mario karts in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mario Kart Tour msrio 60 23
2
Kart Rush Racing - 3D Online Rival World Tour kart racing 28 23
3
Super Mario Run mario 61 30
4
Dr. Mario World mario balotelli 45 41
5
Go Kart Go! Ultra! garfield kart 15 26
6
Nintendo Switch Online nıntendo swıtch 73 18
7
LoL Kart lol kart 12 20
8
Mod Super kart For MCPE mario kart mod minecraft ≤5 4
9
Kart Racing Tour : Online Race wacky wheels hd kart racing ≤5 30
10
Guide For Mari-o Kar-Tour New Stage 2020 mario kart 2020 6 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yotoob 100 30 250+ 132
nèlix 93 68 248 242
netflicpx 93 51 249 212
nerdlix 93 45 250+ 189
nètlix 93 44 248 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Success Tips For YouTube guide for youtube channels ≤5 11
2
YoMoApp (YouTube Quality) youtube resolution settings ≤5 30
3
Tubing - Youtube English tubing - english learning, english subtitles ≤5 30
4
KidsTube kidstube 26 14
5
Marks for YouTube bookmark youtube ≤5 6
6
Русские мультфильмы ютуб для детей hd ≤5 22
7
أفلام و مسلسلات 2017 مسلسلات رمضان 2017 12 22
8
Safe Vision: Control What Your Kids Watch Online safesharetv 14 30
9
Funny Tube Clips 2020 qwertyuiop asdfghjkl xcvbnm 38 50
10
Real YT Views - View4View, YT Channel Promoter yt grower ≤5 30

These five keywords: “yotoob”, “nèlix”, “netflicpx”, “nerdlix”, “nètlix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Success Tips For YouTube”, “YoMoApp (YouTube Quality)”, “Tubing - Youtube English”, “KidsTube”, “Marks for YouTube”, “Русские мультфильмы”, “أفلام و مسلسلات 2017”, “Safe Vision: Control What Your Kids Watch Online”, “Funny Tube Clips 2020”, “Real YT Views - View4View, YT Channel Promoter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mario karts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mario karts