"mario kart 8" App Store Keywords Research Case | ASOTools
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"mario kart 8" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mario kart 8” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “indigo card”, “snopchat”, “truss”, “earth”, “courts”, “unstoppable”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mario kart 8” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mario kart 8 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mario kart 8 deluxe 35 29 250+ 186
nintendo switch mario kart 8 9 31 250+ 227
super mario kart 8 7 24 250+ 195
stats for mario kart 8 ≤5 30 250+ 245
mario kart 8 deluxe gratis sin internet ≤5 25 250+ 234

The search volume of the core keyword mario kart 8 in Google App Store reached 34, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 177 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mario Kart Tour msrio 60 23
2
Super Mario Run mario 61 30
3
Kart Rush Racing - 3D Online Rival World Tour kart racing 28 23
4
Nintendo Switch Online nıntendo swıtch 73 18
5
Configure MK8 mario kart 8 guide app ≤5 30
6
Go Kart Go! Ultra! garfield kart 15 26
7
Dr. Mario World mario balotelli 45 41
8
MK8 CustomizeChecker mario kart 8 wii for free ≤5 20
9
LEGO® Super Mario™ super mario maker2 36 30
10
El Chavo Kart: Kart racing game chavo del 8 50 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gogl 100 64 248 232
goolde 100 56 248 211
googo 100 55 247 210
googel 100 50 246 201
lyoutup 100 30 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Translate gooletranslet 100 35
4
Google Go: A lighter, faster way to search googul 100 48
5
Google Play Games p l a y s t o r e 80 54
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Drive googledi 85 49
8
Chrome Beta extensions for chrome 56 38
9
Google One one 61 85
10
Google Pay: A safe & helpful way to manage money google pay 58 47

These five keywords: “gogl”, “goolde”, “googo”, “googel”, “lyoutup”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Translate”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google TV (previously Play Movies & TV)”, “Google Drive”, “Chrome Beta”, “Google One”, “Google Pay: A safe & helpful way to manage money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mario kart 8”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mario kart 8