"mario" App Store Keywords Research Case | ASOTools
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"mario" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mario” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wallp”, “kai”, “clima”, “aol”, “pubg”, “praia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mario” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mario from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mariot 56 40 250+ 182
mario kart 55 31 250+ 169
super mario 54 17 250+ 115
superamario 53 38 250+ 202
supar mario 53 16 249 122

The search volume of the core keyword mario in Google App Store reached 61, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Mario Run marieo 60 24
2
Mario Kart Tour mario kart 55 31
3
Dr. Mario World balotelli 48 52
4
LEGO® Super Mario™ super mario maker2 36 30
5
Super Run - Super Adventure World 2020 super run 9 10
6
Mod super mario world Minecraft PE mod de mario bros para minecraft pe ≤5 10
7
Super Bob's World : Free Run Game bobs 44 9
8
Super Bino Go - New Adventure Game 2020 bino 24 34
9
Mod Super Mario 3D Minecraft Un-official minecraft mario texture pack ≤5 3
10
Lep's World ???? leprechuan 46 58

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
toitsh 85 66 250+ 244
gamesaa 75 68 250+ 248
games- 75 67 250+ 249
nıntendo swıtch 73 18 250+ 114
catoons 72 21 250+ 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream TV shows & watch the latest movies hulu 75 34
2
IFTTT ittt 45 42
3
FITE - Boxing, Wrestling, MMA & More fight 48 81
4
Bingo Bash: Live Bingo Games & Free Slots By GSN floor jansen 38 55
5
WildCraft: Animal Sim Online 3D kayleigh mcenany 55 60
6
Tango - Live Video Broadcasts and Streaming Chats tango 53 48
7
Jetpack Joyride jet pack 50 12
8
Bloomberg: Market & Financial News bloomberg ht 58 34
9
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
10
Join Clash 3D joined 46 24

These five keywords: “toitsh”, “gamesaa”, “games-”, “nıntendo swıtch”, “catoons”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream TV shows & watch the latest movies”, “IFTTT”, “FITE - Boxing, Wrestling, MMA & More”, “Bingo Bash: Live Bingo Games & Free Slots By GSN”, “WildCraft: Animal Sim Online 3D”, “Tango - Live Video Broadcasts and Streaming Chats”, “Jetpack Joyride”, “Bloomberg: Market & Financial News”, “ZEDGE™ Wallpapers & Ringtones”, “Join Clash 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mario”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mario