"mantra" App Store Keywords Research Case | ASOTools
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"mantra" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mantra” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “escreva”, “tp-link deco”, “monkey app”, “sharp”, “fondos animados”, “públicas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mantra” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mantra from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mrityunjaya mantra 45 16 250+ 32
maha mrityunjaya mantra 45 15 250+ 34
mantras 33 10 250+ 29
gayatri mantra 31 30 250+ 18
gayathri mantra 31 1 250+ 18

The search volume of the core keyword mantra in Google App Store reached 42, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mantra - Daily Affirmations, Anxiety, Self Care daily mantra 12 4
2
Mantra Box mantras 33 10
3
Daily Mantra daily mantra 12 4
4
Mantra Sangrah - Mantra Collection mantra collection ≤5 30
5
Om Meditation All-in-One! om mantra 19 3
6
Tibetan Buddhist Mantras vajrayana 16 6
7
All God Mantra god chanting app ≤5 30
8
All God-Goddess Mantra Audio hindu god mantra audio ≤5 2
9
All God Mantra morning alarm mantra ≤5 1
10
Gayatri Mantra gayathri manthram 48 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
om 68 72 250+ 29
myntra 57 20 250+ 109
ganesh 53 65 250+ 15
mynt 53 51 249 232
buddah 53 1 250+ 12

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Om Nom: Run annum 28 43
2
Om Chants Meditation HD chants 33 40
3
Om Meditation All-in-One! om mantra 19 3
4
Om Nom: Merge sa mnom 11 34
5
OM Mantra Chanting om mantra chanting ≤5 30
6
Cut the Rope FULL FREE cut the rope 39 23
7
Om Mantra Chanting: Meditation om om om 7 2
8
Guru Om stageplot guru ≤5 30
9
Om chanting: Healing, Meditation Music chanting 21 15
10
Om Meditation transcendental meditation mantra 12 11

These five keywords: “om”, “myntra”, “ganesh”, “mynt”, “buddah”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Om Nom: Run”, “Om Chants Meditation HD”, “Om Meditation All-in-One!”, “Om Nom: Merge”, “OM Mantra Chanting”, “Cut the Rope FULL FREE”, “Om Mantra Chanting: Meditation”, “Guru Om”, “Om chanting: Healing, Meditation Music”, “Om Meditation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mantra”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mantra