"management" App Store Keywords Research Case | ASOTools
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"management" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “management” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “colonies”, “visakhapatnam”, “earnings”, “distributed”, “tony hawk pro skater”, “lantern”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “management” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword management from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
management area 50 7 250+ 84
waste management 48 8 249 12
business managements 48 5 250+ 62
files management 43 12 250+ 103
project management 42 33 250+ 31

The search volume of the core keyword management in Google App Store reached 37, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Leadership and Management supervisory management 7 6
2
Principles of Management principles of management 31 10
3
Business Management business managements 48 5
4
Principles of Management management lessons ≤5 30
5
Task & Project Management - MeisterTask manage projects 46 4
6
Management Textbook managemet ≤5 14
7
Smartsheet: Project, Team, Task, & Work Management smart sheets 46 25
8
My Stuff Organizer: For Home Inventory Management categorized 28 20
9
Leadership And Management Books peter drucker books ≤5 30
10
ClientiApp - Client management clints 38 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adwords google 66 46 249 205
analytics google 66 28 248 137
trelli 63 38 250+ 175
busines 60 68 250+ 181
adense 60 42 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Ads adense 60 42
2
Google Analytics analytics google 66 28
3
Google My Business - Connect with your Customers businesses 60 21
4
Local Services ads by Google google local services 11 20
5
Google Primer primers 46 49
6
Clever Ads Manager - Digital Marketing Campaigns clever ads manager - marketing ≤5 30
7
Google Admin gsuite 60 37
8
Learn Google Ads google adwords tutorial ≤5 15
9
Google AdMob admob 36 17
10
Google Opinion Rewards opinions 48 29

These five keywords: “adwords google”, “analytics google”, “trelli”, “busines”, “adense”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Ads”, “Google Analytics”, “Google My Business - Connect with your Customers”, “Local Services ads by Google”, “Google Primer”, “Clever Ads Manager - Digital Marketing Campaigns”, “Google Admin”, “Learn Google Ads”, “Google AdMob”, “Google Opinion Rewards”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “management”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “management