"mamá" App Store Keywords Research Case | ASOTools
×

"mamá" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mamá” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “de standaard”, “alexa app”, “braily”, “cashe”, “cherries”, “sudok”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mamá” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mamá from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mamás y bebés 14 9 223 103
te quiero mamá 14 7 250+ 73
mamá mamá mamá 12 8 250+ 97
mamás que tienen bebés 7 5 250+ 95
mamá gallina sitters ≤5 30 250+ 221

The search volume of the core keyword mamá in Google App Store reached 58, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cooking Mama: Let's cook! mama mia 38 26
2
Mama - Thoughtful Shopping mama 48 55
3
¡Te quiero mamá! Feliz día mama dedicatorias te quiero mamá 14 7
4
Pregnant Mother Simulator - Virtual Pregnancy Game pregnet 40 16
5
Poemas para Mamá muchas gracias mamá ≤5 8
6
Feliz cumpleaños mamá - dedicatorias e imágenes frases de feliz cumpleaños para mi mama ≤5 3
7
Frases para Mama te quiero mamá 14 7
8
Mother Simulator: Family Life mother 41 56
9
Virtual Mother Game: Family Mom Simulator controlling games 33 30
10
Virtual Single Mom Simulator: Family Mother Life single mom 21 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizza hoay 77 61 250+ 235
comiceria birtual 77 53 250+ 220
pizze 77 20 248 108
diminios pizza 73 21 246 113
dimonos pizza 73 16 248 102

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Taxi Game 2 tanxi 60 30
2
Hulu: Stream TV shows & watch the latest movies hulu 75 34
3
Bingo Bash: Live Bingo Games & Free Slots By GSN floor jansen 38 55
4
Jetpack Joyride jet pack 50 12
5
Chic Me - Best Shopping Deals chic me 42 31
6
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
7
Harley-Davidson harley-davidson 65 19
8
Credit Karma - Free Credit Scores & Reports credit karma 70 40
9
Hay Day farm 52 89
10
The Walking Dead: Road to Survival the walkers 34 17

These five keywords: “pizza hoay”, “comiceria birtual”, “pizze”, “diminios pizza”, “dimonos pizza”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Taxi Game 2”, “Hulu: Stream TV shows & watch the latest movies”, “Bingo Bash: Live Bingo Games & Free Slots By GSN”, “Jetpack Joyride”, “Chic Me - Best Shopping Deals”, “ZEDGE™ Wallpapers & Ringtones”, “Harley-Davidson”, “Credit Karma - Free Credit Scores & Reports”, “Hay Day”, “The Walking Dead: Road to Survival”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mamá”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mamá