"lunch" App Store Keywords Research Case | ASOTools
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"lunch" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lunch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kebap”, “dont starve”, “congratulation”, “hilton”, “الخرائط”, “bon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lunch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lunch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lunchtime 50 12 249 91
lunch box 48 22 249 95
boxlunch 42 39 250+ 214
box lunch 42 26 249 162
lunch ideas 41 4 250+ 80

The search volume of the core keyword lunch in Google App Store reached 44, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
School Lunch Maker! Food Cooking Games school lunch 24 14
2
School Lunch Food Maker! school cafeteria lite ≤5 14
3
Lunch Recipes lunch ideas 41 4
4
Lunch Food Maker – Delicious Food Maker App other side fried london ≤5 30
5
School Lunch Food Maker 2 - Cooking Game pembuat makanan kotak makan sekolah ≤5 5
6
Lunch Hero lunchero ≤5 30
7
XOS Launcher(2020)- Customized,Cool,Stylish sox 39 30
8
School Lunch Food Maker 2 school lunch club, long eaton ≤5 30
9
School Lunch Food Maker 2: Free Cooking Games crazy cats school lunch food ≤5 30
10
HiOS Launcher(2020)- Fast, Smooth, Stabilize leacher 21 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nearest restaurants 87 19 250+ 115
pizza hoay 77 66 250+ 248
fasfast 68 63 250+ 248
cafes 68 17 250+ 103
boot 66 51 250+ 95

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenTable: Restaurants Near Me restaurants near me 57 22
2
Yelp: Find Food, Delivery & Services Nearby yelp 61 35
3
Restaurant Guru - food & restaurants near me рестораны рядом 38 20
4
nearbuy - Restaurant, Spa, Salon, Gift Card Deals buffet 34 27
5
Find Restaurants Near Me - Free find bars near me ≤5 10
6
Restaurant Locator / Restaurant Finder restaurantes cerca 45 13
7
Restaurant.com restaurants 87 31
8
Restaurant Order Taking App gloria food 19 9
9
Food Button - Quickly Find Restaurants Nearby appetite- find nearby food ≤5 30
10
TripAdvisor Hotels Flights Restaurants Attractions trip adviser 56 18

These five keywords: “nearest restaurants”, “pizza hoay”, “fasfast”, “cafes”, “boot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenTable: Restaurants Near Me”, “Yelp: Find Food, Delivery & Services Nearby”, “Restaurant Guru - food & restaurants near me”, “nearbuy - Restaurant, Spa, Salon, Gift Card Deals”, “Find Restaurants Near Me - Free”, “Restaurant Locator / Restaurant Finder”, “Restaurant.com”, “Restaurant Order Taking App”, “Food Button - Quickly Find Restaurants Nearby”, “TripAdvisor Hotels Flights Restaurants Attractions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lunch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lunch