"londres" App Store Keywords Research Case | ASOTools
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"londres" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “londres” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nyt crossword”, “microsoft onenote”, “دروس عين”, “dreamhouse”, “إدراك”, “wechat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “londres” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword londres from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
radio londres on air ≤5 30 249 56
juegos olímpicos de londres ≤5 23 248 220
juegos de vestir londres ≤5 8 250+ 152
callejero londres ≤5 6 250+ 79
mapa del metro de londres ≤5 4 250+ 108

The search volume of the core keyword londres in Google App Store reached 46, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
London Craft: Blocky Building Games 3D 2018 london 44 63
2
Tube Map: London Underground (Offline) london maps 38 9
3
London City Thug Godfather Mafia Gangster lauren london 43 42
4
Go To London City Streets roadway sim tourist bus drive to london city ≤5 30
5
London Subway: Train Simulator london subway 11 6
6
London Jigsaw Puzzle Games callejero londres ≤5 6
7
London Wallpaper HD london wallpaper 23 18
8
London Train Route Planner london train 17 8
9
London Live Wallpaper london tower bridge live wallpaper ≤5 30
10
Tube Map: London Underground route planner mayor of london 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traset 100 28 250+ 180
bôking 80 16 250+ 92
boonking 80 30 250+ 208
hotel 72 84 250+ 96
hotels 69 57 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Transit: Bus & Subway Times transportaion 53 44
2
myStop® Mobile michigan bus 20 12
3
Translate All, Text & Voice Translator - Tranit trait 43 28
4
OneBusAway one bus away 13 11
5
Chrono Mobile – Bus, metro and train chrono 34 41
6
MyTransit NYC Subway, MTA Bus, LIRR & Metro North staten island railroad 6 25
7
NextBus next bus 37 11
8
Metro Transit metro transit 32 4
9
Transit Tracks: Chicago CTA cta bustracker 39 42
10
New York Subway – Official MTA map of NYC nyc subway 31 11

These five keywords: “traset”, “bôking”, “boonking”, “hotel”, “hotels”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Transit: Bus & Subway Times”, “myStop® Mobile”, “Translate All, Text & Voice Translator - Tranit”, “OneBusAway”, “Chrono Mobile – Bus, metro and train”, “MyTransit NYC Subway, MTA Bus, LIRR & Metro North”, “NextBus”, “Metro Transit”, “Transit Tracks: Chicago CTA”, “New York Subway – Official MTA map of NYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “londres”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “londres