"logistics" App Store Keywords Research Case | ASOTools
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"logistics" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “logistics” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “emojis for iphone”, “survive”, “chris”, “diamond rings”, “carbon”, “blackjack-”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “logistics” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword logistics from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
xpo logistics 36 45 250+ 221
amazon logistics 29 32 249 185
logistics management 26 3 250+ 24
ceva logistics 23 36 250+ 214
amazon logistics tracking 23 30 250+ 196

The search volume of the core keyword logistics in Google App Store reached 36, its difficulty level reached 51, and the number of apps related to it reached 249, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Logistics Mobile logistic 46 55
2
Logistics logistica gratis ≤5 3
3
Logistics Expert — Simulator Games cranes expert ≤5 30
4
Logistic Supply Chain Management - educational app logistics and supply chain management 19 8
5
Logistics Manager logistics manager 17 6
6
PS Logistics ps logistics ≤5 24
7
Logistics nostra logistics ≤5 7
8
Logistics Management logistics management 26 3
9
Logistics Local logistics local ≤5 5
10
Logis Tycoon transportes logisticos 19 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
marcada libre 85 30 250+ 180
marcao libre 85 29 250+ 147
mercaro libre 85 30 250+ 22
mercado livre 83 45 249 204
mercadolivre 83 41 248 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcao libre 85 29
2
Mercado Pago mercadoria pago 65 49
3
Promoção do Mercado mercado livre promoção ≤5 18
4
Amazon for Tablets amazon for ipad 29 33
5
Novedades en Mercado Libre novedades de mercadolibre ≤5 24
6
Messenger Home - SMS Widget and Home Screen obsessed 2009 12 38
7
fuboTV: Watch Live Sports & TV fubu 34 31
8
Xfinity Stream xfinity 67 35
9
Square Point of Sale Beta growy square ≤5 30
10
Pluto TV - It’s Free TV tv 63 88

These five keywords: “marcada libre”, “marcao libre”, “mercaro libre”, “mercado livre”, “mercadolivre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Mercado Pago”, “Promoção do Mercado”, “Amazon for Tablets”, “Novedades en Mercado Libre”, “Messenger Home - SMS Widget and Home Screen”, “fuboTV: Watch Live Sports & TV”, “Xfinity Stream”, “Square Point of Sale Beta”, “Pluto TV - It’s Free TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “logistics”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “logistics