"locking screen" App Store Keywords Research Case | ASOTools
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"locking screen" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “locking screen” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amazon.com”, “back end”, “node js”, “ine”, “the cat battle”, “humanoid”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “locking screen” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword locking screen from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
locking screen app 14 14 250+ 152
baby games with locking screens ≤5 8 250+ 149
screen locking sound ≤5 7 250+ 131
voice locking screen ≤5 5 250+ 94
door locking screen ≤5 5 249 84

The search volume of the core keyword locking screen in Google App Store reached 38, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lock Screen sakrin lock 38 16
2
Pin Lock Screen pin codes 41 11
3
Touch Lock - disable your touch screen screen lock 38 25
4
Touch Lock - Touch Screen Locker for Video Players untouched 14 37
5
Screen Lock - one touch to lock the screen screenlock 24 9
6
Voice Screen Lock 2020 : Unlock Screen By Voice khul ja sim sim 23 30
7
Lock screen замок 31 28
8
Emoji Lock Screen screen locks 38 18
9
Screen Off and Lock switch off 29 11
10
keypad lock screen keyboard lock 16 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
1.0000 68 64 250+ 245
browstras 65 30 161 69
fundaa 63 61 248 244
ihusky 61 41 249 181
sandra bullock 60 59 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
1.1.1.1: Faster & Safer Internet 1 68 82
2
FOX Sports: Latest Stories, Scores & Events jgmx 77 68
3
FOX NOW: Watch Live & On Demand TV & Stream Sports fox 73 74
4
Nick nlck 68 57
5
Lock screen замок 31 28
6
Ultimate Notepad - #1 Notes App with Cloud Sync 备忘录壁纸 ≤5 7
7
Nova Launcher nova 50 67
8
The CW the 65 100
9
Wolf Wallpapers 4K öncü döner 26 44
10
ADW Launcher 2 adw launcher 7 7

These five keywords: “1.0000”, “browstras”, “fundaa”, “ihusky”, “sandra bullock”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “1.1.1.1: Faster & Safer Internet”, “FOX Sports: Latest Stories, Scores & Events”, “FOX NOW: Watch Live & On Demand TV & Stream Sports”, “Nick”, “Lock screen”, “Ultimate Notepad - #1 Notes App with Cloud Sync”, “Nova Launcher”, “The CW”, “Wolf Wallpapers 4K”, “ADW Launcher 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “locking screen”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “locking screen