"little nightmares" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “little nightmares” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pancakes”, “c online compiler”, “lumberjack”, “xerox”, “google classroom app”, “microsoft edge”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “little nightmares” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword little nightmares from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
very little nightmares 24 25 250+ 203
little nightmares games horror indonesia ≤5 26 250+ 241
little nightmares games indonesia 2 ≤5 25 250+ 239
little nightmares 2019 الطباخين ≤5 25 250+ 238
very little nightmares 2019 ≤5 24 250+ 234

The search volume of the core keyword little nightmares in Google App Store reached 44, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 188 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Very Little Nightmares little nightmare 33 28
2
Little Nightmares Walkthrough little nightmare 33 28
3
Little Nightmares Amino little nightmares comics ≤5 23
4
Little Nightmares hints very little nightmares 24 25
5
Guide for Little Nightmares Games Update juegos de pequeñas pesadillas ≤5 25
6
Little Nightmares II: walkthrough little nightmares yellow jacket game ≤5 23
7
Guide for Little Nightmares : Tips Walkthrough juegos de pequeñas pesadillas ≤5 25
8
Guide For Little Nightmares 2020 little nightmare 33 28
9
Walkthrough for Little Nightmares tip&tricks little nightmares 2019 game ≤5 24
10
Little Nightmares II Live Wallpaper HD 4K little nightmares yellow jacket game ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflislx 93 30 250+ 180
roblocxx 88 63 250+ 245
roblixox 88 30 250+ 230
minecraft 80 95 250+ 198
minecraftif 78 54 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NetFlix Guide 2020-Streaming Trending Movies/Shows netflix guide 2020 streaming movies and series ≤5 30
2
FOX+ | Series, Movies, Live Sports fox premium 26 23
3
FlixLatino flix latino 13 17
4
SHOWTIME showtime 54 36
5
Pluto TV - It’s Free TV tv 63 88
6
PureFlix (Android TV) pure flix digital ≤5 15
7
VidAngel vidangel 32 38
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Netflix VR netflix vr 20 5
10
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16

These five keywords: “netflislx”, “roblocxx”, “roblixox”, “minecraft”, “minecraftif”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NetFlix Guide 2020-Streaming Trending Movies/Shows”, “FOX+ | Series, Movies, Live Sports”, “FlixLatino”, “SHOWTIME”, “Pluto TV - It’s Free TV”, “PureFlix (Android TV)”, “VidAngel”, “Hulu: Stream TV shows & watch the latest movies”, “Netflix VR”, “Netflix Guide 2020 - Streaming Movies and Series”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “little nightmares”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “little nightmares