"lengths" App Store Keywords Research Case | ASOTools
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"lengths" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lengths” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bankia”, “mtv katsomo”, “inteligencia”, “flipkart app”, “crocodile”, “editor de foto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lengths” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lengths from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
great lengths 18 11 250+ 93
great lengths pro ≤5 30 250+ 124
lengths of legend ≤5 24 250+ 229
mobile lengths ≤5 20 250+ 197
google lengths ≤5 19 249 199

The search volume of the core keyword lengths in Google App Store reached 45, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
inch to cm mm feet yard km converter bn m mm ≤5 26
2
Compound Pipe Calculator video screen fitter ≤5 1
3
Length Unit Converter length unit converter 9 3
4
Length Converter : meter to feet to centimeter conversion app meter to cm feet to inch meter to foot ≤5 2
5
Length Area Weight Conversion Tool convertidor litros a galones 18 19
6
Area Calculator square inch calculator 9 30
7
Full Length Mirrors mirror shop 13 7
8
Unit Converter Calculator Pro unit converter: calculator pro ≤5 30
9
Length Converter easy length converter ≤5 2
10
Length Converter length converter 39 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mètre 73 11 250+ 94
co verter 66 16 250+ 156
converters 66 13 250+ 118
convertion 66 12 249 83
cm to inches 65 4 250+ 42

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ruler App – Camera Tape Measure measuring tape 49 9
2
Ruler inch 35 29
3
Moasure – the smart tape measure moasure 8 31
4
CamToPlan - AR measurement / tape measure camtoplan 13 18
5
Smart Measure height calculated 38 7
6
AR Ruler App – Tape Measure & Camera To Plan measuring tape free 17 7
7
ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator arplan 51 9
8
ImageMeter - photo measure размеры 26 23
9
Smart Distance stopping distance 18 15
10
AirMeasure - AR Tape Measure & Ruler meshing tape 7 21

These five keywords: “mètre”, “co verter”, “converters”, “convertion”, “cm to inches”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ruler App – Camera Tape Measure”, “Ruler”, “Moasure – the smart tape measure”, “CamToPlan - AR measurement / tape measure”, “Smart Measure”, “AR Ruler App – Tape Measure & Camera To Plan”, “ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator”, “ImageMeter - photo measure”, “Smart Distance”, “AirMeasure - AR Tape Measure & Ruler”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lengths”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lengths