"lego star wars" App Store Keywords Research Case | ASOTools
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"lego star wars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lego star wars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scopus”, “اوقات الصلاة”, “emosion”, “copart”, “anses”, “calender 2020”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lego star wars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lego star wars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
star wars lego 53 18 250+ 135
lego sets star wars 36 46 250+ 235
lego star wars the complete saga 29 21 249 157
star wars the complete saga lego 29 30 250+ 26
lego star wars games 28 25 250+ 177

The search volume of the core keyword lego star wars in Google App Store reached 51, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO® Star Wars™: TFA legstar wars 53 29
2
LEGO® BOOST Star Wars™ lego sets star wars 36 46
3
Star Wars™: Galaxy of Heroes star war 63 33
4
Star Wars artemis fowl 50 48
5
Star Wars™: KOTOR kotor 34 38
6
BB-8™ Droid App by Sphero bb8 34 33
7
Star Wars: Imperial Assault app armada star wars 21 28
8
Star Wars Studio FX App hasbro star wars 12 31
9
Star Wars™: Jedi Challenges clone wars star wars 41 18
10
Mod Star Galaxy Wars For Mcpe star wars battlefront 2 mods 12 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mineuraft 78 30 250+ 234
b 70 77 250+ 41
currs 68 64 249 245
soidermam 68 47 250+ 217
brawl stars 67 58 250+ 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PJ Masks™: Hero Academy pyjamas 43 34
2
Minecraft minecraft 80 95
3
Messenger Kids – The Messaging App for Kids messenger kids 50 20
4
Skinseed for Minecraft minecratfs 78 30
5
Toca Kitchen 2 foods 77 35
6
slither.io oi 61 42
7
Eerskraft mieniecraft 78 46
8
Boys Skins For Minecraft PE mimecraft skins 61 10
9
World Building Craft world building 26 21
10
Block Craft 3D: Building Simulator Games For Free micraff 78 30

These five keywords: “mineuraft”, “b”, “currs”, “soidermam”, “brawl stars”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PJ Masks™: Hero Academy”, “Minecraft”, “Messenger Kids – The Messaging App for Kids”, “Skinseed for Minecraft”, “Toca Kitchen 2”, “slither.io”, “Eerskraft”, “Boys Skins For Minecraft PE”, “World Building Craft”, “Block Craft 3D: Building Simulator Games For Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lego star wars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lego star wars