"leaders" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “leaders” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mida”, “coleman”, “editor”, “picture in picture”, “labcorp”, “existen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “leaders” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword leaders from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
leadership quotes 43 5 250+ 50
leadership 39 50 250+ 15
leadership qualities 36 5 250+ 44
cheerleaders 34 22 249 152
leadership skills 34 6 250+ 40

The search volume of the core keyword leaders in Google App Store reached 36, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Leaders Credit Union leaders credit union 18 7
2
LEADERS - The combined strategy game leader game ≤5 18
3
World Leaders Online: Turn-Based Strategy MMO Game world leaders 15 12
4
Leaders Card Controls leaders card controls ≤5 30
5
LEADER leader 53 59
6
Leaders Mobile leadership magazine ≤5 4
7
Connecting Leaders chief members ≤5 30
8
Famous Leaders Speeches famous speeches 21 6
9
Live Forex Signals - FX Leaders avfx ≤5 30
10
Camp Leaders online summer camp app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
leura mer 77 61 250+ 238
c_a_t_s 68 30 250+ 212
udemy 61 36 249 165
hitlers 60 27 250+ 135
hitler's 60 20 250+ 112

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenPath Mobile Access open paths 16 22
2
FabuLingua: Spanish for kids through magic stories the exchange march ≤5 21
3
Calculator For Wood -Timber - Flush Door - Plywood plywood 48 37
4
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
5
Cracker Barrel Games peg game 14 18
6
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
7
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23
8
Thrill Rush Theme Park shelved 51 35
9
Draw Something Classic draw something 36 24
10
Art of War: Legions art of war 43 40

These five keywords: “leura mer”, “c_a_t_s”, “udemy”, “hitlers”, “hitler's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenPath Mobile Access”, “FabuLingua: Spanish for kids through magic stories”, “Calculator For Wood -Timber - Flush Door - Plywood”, “Microsoft Outlook: Organize Your Email & Calendar”, “Cracker Barrel Games”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “Thrill Rush Theme Park”, “Draw Something Classic”, “Art of War: Legions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “leaders”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “leaders