"lazer" App Store Keywords Research Case | ASOTools
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"lazer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lazer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “irish pub”, “clubhouse”, “smart fitness”, “yankee candle”, “subways”, “ayakkabı”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lazer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lazer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
trailblazer 41 41 250+ 192
lazers 39 7 250+ 63
major lazer 38 39 250+ 201
blazers for women 38 6 249 44
blazer 37 30 250+ 74

The search volume of the core keyword lazer in Google App Store reached 35, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Laser for cats. Lazer pointer. Cat toy simulator lazer for cats 24 12
2
Laser Level straight line 33 38
3
Lazer chase for cats red dot cat game ≤5 9
4
Lazors lazers 39 7
5
fake laser flashlight laser light 11 7
6
Flashlight - Brightest Torch Light layser 48 40
7
Laser Pointer for Cat Simulator lazer pointer 36 13
8
Lazer light game laser light game game game ≤5 18
9
Funny Flash Light flash lazer ≤5 6
10
Light Ignite light refraction 29 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cat 63 98 249 202
cats 61 50 249 195
akitantor 58 61 250+ 245
spot light 58 14 250+ 106
leds light 58 7 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Talking Tom 2 tailink tom 53 35
2
CATS: Crash Arena Turbo Stars c_a_t_s 68 30
3
Cat Game - The Cats Collector! cat games 45 25
4
Talking Tom Cat talking with tommy 53 48
5
Neko Atsume: Kitty Collector ねこ 53 38
6
Dear My Cat 고양이 24 26
7
Cat Escape hide cat 7 8
8
Talking Tom Cat 2 toldo 41 30
9
My Talking Angela angele 61 61
10
The Battle Cats bengal cat 51 31

These five keywords: “cat”, “cats”, “akitantor”, “spot light”, “leds light”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Talking Tom 2”, “CATS: Crash Arena Turbo Stars”, “Cat Game - The Cats Collector!”, “Talking Tom Cat”, “Neko Atsume: Kitty Collector”, “Dear My Cat”, “Cat Escape”, “Talking Tom Cat 2”, “My Talking Angela”, “The Battle Cats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lazer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lazer