"lawyer" App Store Keywords Research Case | ASOTools
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"lawyer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lawyer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mississippi”, “veneer”, “america got talent”, “mp3 to video converter”, “fireball”, “google hang”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lawyer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lawyer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lawyers 32 19 250+ 10
rocket lawyer 28 34 250+ 179
corporate lawyer 28 30 250+ 8
lawyer find 19 2 250+ 30
find a lawyer 19 2 250+ 22

The search volume of the core keyword lawyer in Google App Store reached 40, its difficulty level reached 46, and the number of apps related to it reached 249, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free Legal Help ⚖️ Lawyer & Attorney Law Advice pro-bono 43 32
2
Argument Wars argued 46 44
3
App for lawyers, law students & legal advice pledding 34 30
4
How To Become A Lawyer (Advocate) lawyer to lawyer ≤5 30
5
Lawyer. lawyer search ≤5 30
6
Rocket Lawyer: Legal Documents, Lawyer Advice rocket lawyer 28 34
7
Do I Have a Right? rights game ≤5 30
8
Free Legal Advice asesoria legal 14 8
9
How to Become a Lawyer columbia law school mobile ≤5 25
10
Lawyer Diary - FREE Advocate Diary & Handbook advocate hand book ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rama judicial 53 13 250+ 82
uscis 52 35 248 144
governs 51 12 250+ 82
inmigración 51 11 249 81
right 50 63 250+ 52

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rama Judicial de Puerto Rico tribunales 39 10
2
Antecedentes Penales - Consulta Cedula antecedente criminal 43 37
3
Antecedentes Judiciales Policía - Colombia antecedentes policia 48 15
4
United States Supreme Court cases supreme court 40 19
5
Verifíquese Cédula cédula profesional 41 49
6
CDBG-DR Puerto Rico departamento de educacion 35 32
7
Litigiovirtual jurisprudencia colombiana ≤5 19
8
MonoLegal la rama judicial de puerto rico ≤5 24
9
Poder Judicial poder judicial 37 13
10
Criminal law jurisdiction 39 13

These five keywords: “rama judicial”, “uscis”, “governs”, “inmigración”, “right”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rama Judicial de Puerto Rico”, “Antecedentes Penales - Consulta Cedula”, “Antecedentes Judiciales Policía - Colombia”, “United States Supreme Court cases”, “Verifíquese Cédula”, “CDBG-DR Puerto Rico”, “Litigiovirtual”, “MonoLegal”, “Poder Judicial”, “Criminal law”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lawyer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lawyer