"lands end" App Store Keywords Research Case | ASOTools
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"lands end" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lands end” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amway”, “skeletons”, “tuổi trẻ”, “twitter”, “edit videos”, “panda”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lands end” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lands end from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
istreams lands end ≤5 28 250+ 223
lands end app ≤5 30 250+ 217
lands end to john o groats ≤5 30 250+ 214
lands end clothing ≤5 30 250+ 183
lands end vr game ≤5 30 250+ 167

The search volume of the core keyword lands end in Google App Store reached 56, its difficulty level reached 37, and the number of apps related to it reached 250+, among them, there are 225 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iStreams - Lands End istreams lands end ≤5 28
2
END. off white 48 21
3
Sears – Shop smarter, faster & save more sears 52 46
4
The Bonfire: Forsaken Lands bonfires 43 29
5
Old Navy ole navy 72 36
6
Kingdom: New Lands kingdom 50 76
7
Evil Lands: Online Action RPG evils 43 9
8
Battle Islands islands wars 18 22
9
REI Co-op – Shop Outdoor Gear ll bean 60 36
10
Crafty Lands - Craft, Build and Explore Worlds lands 48 53

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
houtlook 90 54 249 221
roblaxc 88 62 250+ 244
almart 88 42 249 203
walmate 88 31 250+ 162
@walmart 88 28 248 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
2
Nordstrom Rack norstrom rack 66 53
3
Outlook, Hotmail and more Emails correos enviados 26 15
4
Email App for Any Mail juno email on the web 21 31
5
Email for Outlook, Hotmail hotmail massenger 16 20
6
Email App for Any Provider - Unlimited and Free oulook 61 39
7
Email App for Hotmail, Outlook & Exchange Mail outlook exchange mail app ≤5 30
8
Email for Hotmail, Outlook Mail hotmail emails 45 16
9
HauteLook hautelook 35 37
10
Indeed Job Search indeed 78 21

These five keywords: “houtlook”, “roblaxc”, “almart”, “walmate”, “@walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Outlook: Organize Your Email & Calendar”, “Nordstrom Rack”, “Outlook, Hotmail and more Emails”, “Email App for Any Mail”, “Email for Outlook, Hotmail”, “Email App for Any Provider - Unlimited and Free”, “Email App for Hotmail, Outlook & Exchange Mail”, “Email for Hotmail, Outlook Mail”, “HauteLook”, “Indeed Job Search”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lands end”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lands end