"lab" App Store Keywords Research Case | ASOTools
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"lab" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lab” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sorcery”, “descripcion”, “gamss”, “mathlab”, “cute”, “英和”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lab” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lab from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
labor day 77 47 249 204
labrador 61 38 249 102
labradors 61 12 250+ 83
symolab 60 38 250+ 187
labradoodle 58 55 250+ 240

The search volume of the core keyword lab in Google App Store reached 46, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Math Lab math lab app ≤5 30
2
Disciple Maker’s (DM) Lab disciple maker’s ≤5 30
3
Pics Photo Lab Editor pics are lab ≤5 10
4
Lab Inventory Management sigma aldrich 41 44
5
Healthscion's Lab Manager lab manager ≤5 19
6
RT Pathology Lab metropolis pathology lab app ≤5 7
7
Photo Lab Editor photo lab photo lab app downloading ≤5 10
8
Photo Lab 2 photo lab app 2 ≤5 15
9
Clinical Lab laboratorium klinik prodia 24 45
10
lab record sampling lab ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vicotrias secret 72 29 249 162
vicorias secret 72 28 249 167
cool photo 70 32 250+ 185
hdocs 66 59 250+ 242
stories for instagram 66 14 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Victoria’s Secret victories secret 72 37
2
Secret Angel angel secret ≤5 30
3
Coupons for Victoria’s Secret victories secret 72 37
4
Coupons for Victoria’s Secret victoria secret coupons app ≤5 30
5
PINK Nation pibk 63 7
6
Coupons for Victoria’s Secret victories secret 72 37
7
The Secret Daily Teachings the secret daily teachings 11 10
8
Coupons for Victoria’s Secret victoria secret keyboard ≤5 7
9
Coupons for Victoria’s Secret - pink app discount victoria's secret coupons 33 45
10
K-SECRET k beauty shop india ≤5 30

These five keywords: “vicotrias secret”, “vicorias secret”, “cool photo”, “hdocs”, “stories for instagram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Victoria’s Secret”, “Secret Angel”, “Coupons for Victoria’s Secret”, “Coupons for Victoria’s Secret”, “PINK Nation”, “Coupons for Victoria’s Secret”, “The Secret Daily Teachings”, “Coupons for Victoria’s Secret”, “Coupons for Victoria’s Secret - pink app discount”, “K-SECRET”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lab”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lab