"kilometers" App Store Keywords Research Case | ASOTools
×

"kilometers" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kilometers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “libero mail”, “music for studying”, “office 365 login”, “wishing”, “roblok”, “remote working”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kilometers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kilometers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kilometers to miles 46 5 250+ 69
kilometers to miles converter 26 2 250+ 49
miles per hour to kilometers per hour ≤5 2 249 73
kilometers to miles conversion calculator ≤5 2 250+ 61
morning walk kilometers app ≤5 11 250+ 187

The search volume of the core keyword kilometers in Google App Store reached 38, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kilometers: GPS Track Walk Run kilometres 38 10
2
Kmh Counter (Speedometer) kilometre 38 12
3
Miles to Kilometers / miles to km Converter kilometers to miles 46 5
4
GPS Speedometer, Distance Meter distanve 46 30
5
Running Distance Tracker + rutracker 53 47
6
Miles To Kilometers miles kilo ≤5 9
7
Miles - Kilometers millas a kilometros ≤5 30
8
Calculate Walking and running distance tracker calculate walking and running distance ≤5 7
9
Miles to Kilometers miles & kilo ≤5 30
10
Pedometer - Step Counter Free & Calorie Burner parameter 51 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jgmx 77 68 250+ 250
nike 76 31 250+ 108
adidas 70 26 245 152
converters 66 13 250+ 118
convertion 66 12 249 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOX Sports: Latest Stories, Scores & Events foz sports 56 21
2
Mad Skills Motocross 2 moter cross 50 12
3
Mouse Simulator mouses 58 6
4
Death Worm™ Free aileen wuornos 43 56
5
onX Hunt: Hunting Maps, Offline GPS/Nav & Weather hunt 55 77
6
Survivalcraft Demo demo 46 66
7
Fidget Spinner sepiner 50 11
8
Pixel Sword Fish io swordfish 29 35
9
Bowmasters browstras 65 30
10
Raft Survival: Ocean Nomad - Simulator raft 55 56

These five keywords: “jgmx”, “nike”, “adidas”, “converters”, “convertion”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOX Sports: Latest Stories, Scores & Events”, “Mad Skills Motocross 2”, “Mouse Simulator”, “Death Worm™ Free”, “onX Hunt: Hunting Maps, Offline GPS/Nav & Weather”, “Survivalcraft Demo”, “Fidget Spinner”, “Pixel Sword Fish io”, “Bowmasters”, “Raft Survival: Ocean Nomad - Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kilometers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kilometers